One of the largest manufacturer and retailer of fine bone china and ceramic tableware, Clay Craft India has announced the acquisition of the JCPL (Jaipur Ceramics Pvt. Ltd.) brand. Now, with this brand acquisition, Clay Craft India has become India’s leading manufacturer and retailer of fine bone china and ceramic tableware.

Clay Craft’s acquisition of JCPL’s brand will see a parallel branding of both JCPL and its own products in the market. Clay Craft India will get a facelift by undertaking the branding rights allowing the firm to increase its distributor and retailer network and an increase in the market share.

Mr. Padam Narian Agarwal, Managing Director, Clay Craft India, says, “We are very happy to announce the acquisition of JCPL brand which is still having its footmarks and a vast network across India. Clay Craft group will run Jaipur Ceramic brand parallel to its existing brands. The supply of the additional market demand will be satisfied by Clay Craft India’s existing facility initially. To satisfy this additional demand under JCPL brand, group has also planned to set up one plant at an investment of Rs. 100 Crore by the year end. JCPL’s global network will help us to bring global distributorship expertise and we will utilise it to increase our presence in global markets.”

The Indian Ceramic and Bone China Industry has been growing ever since and has become the largest suppliers of Bone China articles in Europe replacing large industries who have been the manufacturers of bone china for more than 300 years. In the face of stiff global competition and emerging trends, the ceramic and glass industry in India has been growing at a pace of 25 %. The brand acquisition of Clay Craft India with the largest Ceramic Manufacturer JCPL will prove to be fruitful for the entire industry globally.



Adding to the statement, Mr. Padam Narian Agarwal said, “This strategic move will prove to be beneficial as Clay Craft India’s brand will have an added shelf space in retail market giving a boost to the business. This will also add new varieties into our product portfolio.”

Clay Craft India’s core competency lies in its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, the company also enjoys partnership with major retailers like Big Bazaar, Home Center, Lifestyle, Spencer, Homeshop 18, etc. Company’s esteemed corporate clients include – Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi Wipro, Tapri Tea House and many more. Company also exports its high-end products to the UK, Egypt, Saudi Arabia and the UAE.


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