CITIZEN today launched its latest PROMASTER collection in India, considerably a revolutionary leap in the history of the watch-making industry. Present at the event was the Filmfare award winner and Bollywood sensation, Vidut Jamwal, a very popular contemporary action hero who unveiled the collection at the Palladium Hotel, Lower Parel, and Mumbai.
Renowned for the ‘fusion of technology and beauty’, CITIZEN has been innovating futuristic environment friendly and state-of-the-art technologies that have helped to herald revolutionary concepts like Eco-Drive and Super Titanium watches. Today CITIZEN is back again in the limelight with the launch of its latest PROMASTER collection -Eco-Drive SATELLITE WAVE – AIR and Eco-Drive ALTICHRON.
Speaking to the media, Mr. Katsusuke Tokura, Managing Director, CITIZEN Watches (India) Pvt. Ltd. said, “In this fast-changing world, time is always a constraint, especially if it’s about innovation and technological advances. CITIZEN’s Eco-Drive SATELLITE WAVE – AIR, the fastest satellite synchronized watch in the world, is not only superior in design and state-of-the-art technology but also highly desirable. The Eco-Drive ALTICHRON extends the model’s legendary altimeter performance and elevates the multi-functionality even higher. Both the watches have enhanced performance with newer technologies and provocative design.
ECO-DRIVE SATELLITE WAVE – AIR
This advanced satellite timekeeping system delivers much higher reception sensitivity and is the world’s first light-powered watch with a full-metal case that receives time signals from navigation satellites. It engages atomic clocks of the closest orbital satellites circling the earth from about 20,000 kilometers above, and beams signals directly back to your watch no matter where you are. Further, this system dynamically adjusts your time so that you’ll never be out of sync. Its speed to correct the time is also the fastest among all satellite-synchronized watches.
The design of both sides of the titanium case was inspired by the streamlined structures of wings, enhancing the impression of dynamism and lightness. The dial suggests the rotating fan blades of an aircraft engine, associated with an image that suggests drawing light and satellite signals from the sky. The dial consists of three transparent layers, over which indexes, windows and hands are laid out respectively, creating an airy floating impression.
While the Eco-Drive SATELLITE WAVE – AIR has redefined ‘cutting-edge’ by adopting technologies that are out of this world, the Eco-Drive ALTICHRON series have pushed the boundaries of convention far beyond. Right at home in extreme environments, the Eco-Drive ALTICHRON offers dual-sensor altimeter, electronic compass and unprecedented operational range from 300 meters below sea-level to an astonishing 10,000 meters in the atmosphere. At the push of a single button, ultra-precise measurement of depth, height or direction is displayed simultaneously with the time.
Celebrity and Bollywood actor, Mr. Vidut Jamwal added, “I am highly privileged to have been provided the opportunity to unveil the Eco-Drive SATELITE WAVE – AIR in India. Technologically advanced and impressive in design, ‘Eco-Drive SATELLITE WAVE – AIR’ is enchanting. Fashionable yet sophisticated, it spells elegance and power that will unravel the geek in you. I feel connected to CITIZEN as a brand since they are always innovating.
Both these new models are categorized under the PROMASTER marquee, CITIZEN’s renowned brand highly acclaimed for its supreme durability in even the harshest environments and for its superior functionality.