March 8, 2021

Cisco reinvents TV Experience

As India’s leading provider of digital pay-TV solutions, Cisco has a vast range of technology offerings for the Indian market and was showcased at the CABLE TV SHOW 2013.

At the show, Cisco demonstrated how it is optimizing its technologies to provide a hosted, managed service for small- and medium-sized cable TV operators looking to migrate from analogue to digital with limited CAPEX budget. The solution is scalable, with a fully managed, end-to-end cable system which significantly reduces upfront software, hardware and integration costs.


Cisco has designed a new Electronic Programme Guide (EPG) solution for smaller operators that will enable them to customize their look and feel. This unique solution is designed for Indian cable operators who not only want a cost-effective technology to quickly digitalize their network but also brand identity with a customized EPG design. The Cisco-designed EPG is intuitive and easy-to-use. It will enable subscribers to easily navigate TV content and services such as catch-up TV, Video-on-Demand (VOD), DVR programming and interactive applications, including games and informational services.

Leading Portugese pay-TV operator ZON used our Studio Design consulting services not only for its branded implementation of Cisco Videoscape Snowflake, but for overall brand consultancy for its new platform, including its STB design and point of sales material. In the demonstration, Cisco showed how it tailors the Snowflake framework to make it truly consistent with an operator’s brand.