Cisco has aimed to increase over 20 per cent growth in Indian video conferencing business in targeting the small and medium business (SMB) enterprises in the country.
Minhaj Zia, Director for Collaboration Sales, Cisco India said, “Cisco expects to grow faster or higher than market growth of video conferencing in India which is 20 per cent. We are making video experience to be top notch at an affordable price so that SMBs can also adopt it.”
Zia further said, “We are thinking of doing as well is to work on a pay-as- you-go model wherein they don’t have to make an initial investment which is very high. We are also exploring options of a premium model where we offer a software-based video conferencing solution to SMBs.”
Cisco is expecting to capture the market share of websites which are providing free solutions and are used by many SMBs. The company is looking forward to almost double its revenue share from SMB segment which is currently accounting for 20 per cent of its total revenue from video conference business in India. Besides these, Cisco is also planning to extend its reach to about 100 cities from 10 present cities and double its partners list to 200 in next two years.
Moreover, the company is looking to provide affordable product to SMBs and expands it sales and service network to reach out to them.