Yet another Chinese smartphone brand- Xiamo is trying to enter the booming Indian smartphone market. It was rumoured that company may partner with Flipkart to ship two of their prime products all over the country.
Xioami has grown rapidly ever since it launched its first product in 2011. The brand has gained good popularity in Singapore, Malaysia and mainland China. Rumours say that former co-founder of Jabong.com- Manu Kumar Jain has joined Xiaomi to run their operations in India. The company has planned to expand in India and Indonesia.
Let’s take a look at few of company’s top products :
Mi3 was launched in September 2013. This is company’s top selling product in the market. It has 12.7-cm (5-inch) IPS LCD display which has 1080p resolution. The device has two variants on basis of processor. The one runs on Nvidia Tegra 4 processor with 1.8GHz clockspeed and another one runs on Qualcomm’s Snapdragon processor. Indian market might receive the snapdragon unit. The phone has 2GB of RAM. It comes with 13MP rear camera and 2MP front facing camera. Looking at dimensions, device is pretty slim. It has 8.4mm bezel, 2mm to 4.8cm thickness. The phone is fueled by 3,050mAh battery. The phone will have Bluetooth, NFC and Wi-Fi for connectivity.
Redmi comes with 11.9-cm (4.7-inch) IPS LCD display with 720p resolution. It will have MediaTek 6589 quadcore processor with 1.5GHz clockspeed. It will have 1GB of RAM. 4GB of internal storage with expandable microSD card support. The device will have 8MP rear and 1.3MP front facing camera. Looking at specs, this is supposed to be low cost smartphone in India.
Xioamo might launch 20.066-cm (7.9-inch) tablet PC in India called the MiPad. The device is also known as plastic Android iPad mini. The display has resolution of 2048×1536 pixels. The UI installed in device is inspired from iOS7.
MiPad is powered by Nvidia’s quadcore ARM Cortex A-15 processor and 2GB RAM. It has 8MP rear and 5MP front camera. It also has WiFi, Bluetooh for connectivity. It has two variants on basis on internal storage – 16GB and 64GB. This tablet PC is fueled by massive 6,700 mAh battery.
Xiaomi devices come with customised Android OS, called MIUI. Users have given multiple options and functions in MIUI. User can choose themes for almost everything in the OS.
One of the changes in MIUI is the lack of an app drawer, but the UI is highly customisable with individual themes for icons, fonts, animation, lockscreen etc.
MIUI doesn’t have app drawer, all apps are present on homescreen like iOS. Lei Jun, ceo and founder of Xiaomi said last year that company has no plan to introduce any product on new platform as of now.
Company has higher ambitions from Indian market. Xiaomi believes that they will sell 40 million smartphones this year, which is a lot more than double number of what company sold last year.
The company is popular for reasonable pricing. Low pricing will definitely help the company to grow sales in India. Company has planned to offer products at aggressive prices in India.