Casio Appoints Renowned Musician AR Rahman As Brand Anbassador

Casio_Logo Casio India Company Private Limited, a 100%  subsidiary of consumer electronics giant Casio  Computer Co. Japan, announced its association with  celebrated musician, singer and music director, A R Rahman as the brand ambassador for its electronic musical instruments division.

CASIO is one of the most recognized brands across geographies with all its product portfolios especially musical keyboards and pianos, which are exceptional in terms of quality, performance and its wide range starting from learners, mid segment to professionals that gives the brand an extra edge over its competitors.

A R Rahman is India’s most respected music director and has contributed tremendously towards the Indian Music Industry and has been responsible for putting India on the international map. Speaking about his association with Casio, Mr. Rahman stated, “I am proud to be associated with the brand Casio, which has inspired millions of youngsters to embark on their music journey with an affordable Casio Keyboard and today many of them have become professional musicians.By this association with Casio, I appeal to everyone that they should learn music as it helps in the overall development of the personality. ” He added, “Casio has the widest variety of musical instruments at affordable prices and there is a model suitable for everyone.”

Speaking about Casio’s association with AR Rahman, Mr.KulbhushanSeth, Vice President, Casio India stated “The overall market size in India for keyboards is small and is growing at slow pace, the key objective of bringingA. R. Rahman on board is to contribute to music by developing the market. More students should learn music and explore itscreative functionality including editing of tones and rhythms, song creation and recording. We are confident that with this association, enhanced interest can be generated in students for learning music and they can explore it in depth. With a wide variety of affordable keyboards available, more students can learn music. All these activities will help to serve society by producing better musician and by growing the overall market.”

He further stated, “A majority of children start learning on Casio Keyboards, and even when they mature, they still associate Casio with mini-keyboards and are not aware that Casio has high quality feature rich keyboards for advanced learners as well. With A R Rahman as brand ambassador, we want to break this myth and changeCasio’s image amongst serious musicians.”

Casio’s Musical Instruments range includes:

Mini Keyboards:

These keyboards have mini-keys for young children starting their music learning. This range has models such as SA-46, SA-47 (32 Mini size keys), SA- 76, SA-77, SA-78 (44 Mini Size Keys) and MA-150 (49 Keys). Except MA-150, all models have Indian Tones & Rhythms as well as many other interesting features.

The Mini Keyboards rangefrom Rs.  2,495 – Rs. 3,995.

Standard Keyboards:

There are 2 sets of Keyboards: For Beginners –The CTK-240 & CTK-1100/ 1150/ 1200/ 1300 keyboards, targeted at grown-up children or adults starting to learn music, have full size keys and basic functionality ideal for grown-up learners.

The Standard Keyboard priceranges from Rs. 5,195 to Rs. 5,995.

For Upgrading Students:TheCTK-2200/ 2300, CTK-3200 & CTK-4400 are up-graded models for students, who have already learned basic keyboard playing. These models in addition to features such as Indian Tones & Rhythms have advanced features such as Touch sensitivity, Sampling, Audio-in terminal, and Pitch bend wheel to explore thecreativity of music.

The CTK series price range from Rs. 7,495 toRs. 9,995.

High Grade Keyboards:

Thesekeyboardsare targeted at advanced learners appearing for various music examinations as well as performers into music making. There are 61 keys keyboards with Indian Tones & Rhythms.

CTK 850IN–It has basic functionality along with Touch response, Layer/Split, Rhythm Editor, Registration Memory, Audio IN- Terminal and SD card slot.

CTK 6300IN– Along with basic functions, it has music creation features such as Tone & Rhythm Editor, Registration Memory, 17 Track Sequencer, DSP Effects, 32 Channel Mixer, 5 Equalizer Modes, and SD card slot.

CTK 7300IN-It has 64 note polyphony, Registration Memory,  Audio Recorder, Tone Editor, Pattern Sequencer, 32 Channel Mixer, 17 track Sequencer,  Draw Bar Organ Function, 10 Equalizer Modes, and SD card slot.

This range is priced from Rs. 12,495 to Rs 21,995.

Casio’s WK keyboards – WK 220/225, WK-6600 & WK-7600 with 76 keyshave various advanced functionality as in high grade keyboards (features vary from model to model).

These keyboards range from Rs. 14,995 to Rs. 30,995.

Casio also has a range of Synthesizers targeted atProfessional Musicians & DJs. These are:

The XW-G1 (Groove Synth)has 61 Standard Size Keys, 420 Tones, Step Sequencer, Phrase Sequencer, Sample Lopper, Sampling, MIDI, and USB SD Cards Slot.

The XW-P1 (Performance Synth)has 61 Standard Size keys, 620 Tones, Step Sequencer, phrase Sequencer, MIDI, and USB SD Card Slot

The Synthesizers range from Rs. 39,995 to Rs. 44,995.

Digital Pianos:

Casio also has an array of high end Digital Pianos, which are blended with Multi-Dimensional Morphing AIR Sound Source, Tri-Sensor Scaled Hammer Action Keyboard IIwith up to 256 note polyphony,which makes its tone quality very similar to Acoustic Pianos.

The Privia Model PX-850 has 256 Polyphony and 18 Built-in Tones and is equipped with a Lid Stimulator, Operable Top Board Design, String and Damper Resonance, the PX 750 Model comes with 128 Polyphony and 18 Built –in Tones and Damper Resonance and the Privia 350 Model comes with 128 Polyphony and 250 Built –in Tones and Damper Resonance and the PX 150 Model comes with 128 Polyphony and 18 Built –in tones and Damper Resonance.

The Celviano model AP 650 M has256 Polyphony and 250 Built-in Tones and is equipped with a Lid Stimulator, Operable Top Board Design, String and Damper Resonance while the AP Model 450 has 256 Polyphony and 18 Built-in Tones with a Lid Stimulator, Operable Top Board Design, String and Damper Resonance and the AP 250 model has 128 Polyphony and 18 Built-in Tones with a Damper Resonance.

The digital pianos price range fromRs. 41,995 to Rs. 1, 09,995.

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