Cash Suvidha, a startup Fintech company extending business loans to SMEs, MSMEs, startups, and women entrepreneurs & personal loans to individuals across India, has entered into a strategic partnership with HomeCapital to provide unsecured credit at zero percent interest to first-time homebuyers in Pune, Bangalore & Mumbai Metropolitan Region. First-time homebuyers have always been a driving force in real estate because they enable existing homeowners to trade up to bigger homes and create demand for new construction. HomeCapital is a fintech company, which is focused on providing down payment assistance to first time home buyers. Together, Cash Suvidha & HomeCapital aim at revolutionizing the first home buying through the Downpayment Assistance Program. They are changing the way loans are procured, assessed & disbursed. Through this partnership, Cash Suvidha aims to target First-time homebuyers, salaried people in the age group 20-45 years, living in Mumbai Metropolitan Region, Pune, and Bangalore. Commenting on the same, Mr. Rajesh Gupta, Founder, Cash Suvidha, said, “Access to funding can change with the way lenders determine an applicant’s creditworthiness. With the new and innovative financial technologies and systems we work on a person’s social credit rather than quaint traditional creditworthiness, we extend credit to applicants who don’t have access to traditional lending practices. We have developed our own ‘Suvidha Social Score’ for assessing creditworthiness using social media portals to check educational & professional backgrounds, tracking lifestyle spends, payments behavior, and spending patterns” The founder’s past experience in the Real Estate sector helps in addressing, understanding & overcoming the core problem of Homebuyers, which is making the first lump sum payment. This isn’t the first strategic partnership for Cash Suvidha. Prior to this, Cash Suvidha also tied up with LoanMeet in Bangalore to provide easy finance to smartphone retailers, with RupeeLend to provide easy payday loans for emergency situations, with KrazyBee, an online installment store for students to provide easy finance for personal use with a small ticket size Digital lending platforms are proving how tech can strengthen lenders’ position by providing the benefits of basic efficiency improvements and cost avoidance. Applicants without credit scores are taking the digital journey to procure loans via these alternative digital lenders.