Canon India Pvt Ltd. launched five new top ranges of all -in-one photo printers to their PIXMA lineup to make it as 27 models, utilizing advanced features and design concepts to emphasize wireless and smart device connectivity. These five printers are the flagship PIXMA MG7170, the stylish PIXMA MG6470, the versatile PIXMA MG3570, the affordable PIXMA MG2570 & MG2470. With the aim to enable home users with new technology and creativity, three out of these five are Wi-Fi all-in-ones which will help accentuate the need to go-wireless.
These new printers are easy to install and use, equipped with superior print and scan features; they are primed to meet the needs of home users. They will help consumers to ‘print-on-the-go’ by providing the option of wireless and smart device connectivity. The new printer range has introduced gamut of colors including black, brown, grey-white, white and red, keeping in mind the needs of consumers to have a printer which can go with their home décor and also cater to their day-to-day needs with latest technology.
The newly launched printers will bring about a technological revolution and Canon has plans to make maximum noise in the market and grow home & SOHO market for Wi-Fi printing in India. Canon will be focusing big on Above the Line (ATL) and Below the Line (BTL) activities to promote the new range of Wi-Fi printers and is planning activities like mall activation, POS material; digital spends etc.
Speaking on this occasion Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd, said, “We are excited with the introduction of the new range of colorful Inkjet all-in-one printers which have been designed keeping in mind the emerging tech-savvy youth in India who prefer using smart devices, social networking, mobility and connectivity on- the- go. We are preparing to make Indian households get more digitally connected as they use WI-Fi and Cloud printing. They can now use multiple devices to fire prints ‘anytime, anywhere’.
Indian homes today are getting increasingly comfortable with apps like Picasa, Evernote, Dropbox, Flicker and other services. Printing anytime from anywhere has been the only loop. You can now access your apps through smart devices and use Canon cloud enabled printers to complete the picture of digital world. We hope initiatives like this will help us grow the Inkjet category where Canon has now captured 29% market share and aiming for big leap by 2014.”