Canon India Pvt. Ltd is set to redefine the Indian projector market with the launch of its nine LV and XEED series projectors equipped with unmatched advanced technology. The new series will provide market-leading image quality to fulfill the diverse needs of customers like better projection of images of precise colors; lower operational costs, ease-of-use and energy efficiency.
Yasuhiko Hoshino, Senior General Manager, Canon Inc., “We are excited to bring our globally leading projectors equipped with world-class technology and user-friendly features to customers in India. The projectors offer quality and brightness along with lower operating costs enabling both businesses and end-users to deliver optimum results at a minimum cost.”
Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Projection requirements of Indian customers have evolved over the years. Apart from being used for projecting data, customers are now using it to project movies, videos and games as well. The new Canon projectors are equipped with high quality optics to cater to such needs. We will be reaching out to potential customers across all the major metros and aim to capture 10% market share by 2017.”
Canon has also introduced its proprietary LCOS (Liquid Crystal on Silicon) technology, used in XEED series, which make possible projections that are free of the “lattice effect,” a phenomenon in which a faint grid pattern appears over the projected image.
The XEED series offers picture by picture for high quality image projection and USB projection further compliment the trademark promise of Canon. The projectors are targeted at sectors like large corporate, education, medical and government. The XEED series of projectors can also be leveraged by the simulation industry.
Canon is proud to introduce path breaking eco-friendly features, which include an enhanced lamp lighting system and a standby mode consuming only as low as 0.7W (In Network Off Mode) thereby significantly reducing CO2 emissions. These features add to environmental reservation as well as help in reducing running cost.
The LV series are equipped to offer lower cost of ownership due to longer lamp life and air filter-free design. Its improved image quality, versatile connectivity, simple and easy installation offers world-class experience to customers.
Canon will be focusing on providing product training to its employees and channel partners. This will in turn help them to educate customers and spread awareness about the products. Canon has signed Ingram Micro as the National Distributor for volume products and will tie-up with AV integrated solution providers for high-end projectors. Canon will also have channel partner incentive program based on the demos.