boAt, India’s No. 1 audio and wearables brand, has launched its new ‘Approved By’ campaign for the recently introduced Airdopes ProClip, transforming two of the biggest consumer questions around open-ear audio into celebrity-led challenges.
As open-ear audio emerges as a fast-growing category globally, Indian consumers continue to have questions around whether open-ear earbuds stay securely in place and whether they can deliver private listening despite their open design. The ‘Approved By’ campaign addresses these concerns through relatable, real-world situations featuring Sonam Bajwa and Ambrish Verma.
The campaign comprises two digital films, each built around a key consumer concern.
In the first film, Sonam Bajwa puts the secure fit of the Airdopes ProClip to the test through energetic dance routines, rapid movements and signature hair flips. What begins as a challenge quickly turns into an endorsement of the product’s secure open-ear design, with Sonam concluding, “Mainu lagda si main ziddi aan, par eh taan mere ton vi zyada ziddi nikle.”
The second film features actor and creator Ambrish Verma on a bustling film set, where he tests one of the most common concerns associated with open-ear audio: private listening. Moving through a busy environment with audio playing at full volume, he discovers that the experience remains private while still allowing him to remain aware of conversations and activity around him.
Through the two films, boAt uses entertainment and relatable situations to demonstrate how open-ear audio can balance comfort, privacy and situational awareness for Indian consumers.
Commenting on the campaign, a boAt spokesperson said, “With open-ear audio still an emerging category in India, consumers naturally have questions around fit, comfort and privacy. The ‘Approved By’ campaign was created to answer these questions through real-life situations that make the category easier to understand and experience.”
The campaign is now live across boAt’s digital and social media platforms, with Sonam Bajwa and Ambrish Verma leading the two films.
Designed for India’s dynamic listening environments, the Airdopes ProClip combines an open-ear design with secure fit, minimal audio leakage through Sonic Seal technology and ambient awareness features that allow users to stay connected to their surroundings. The product is available in Champagne White, Grey and Wine at a launch price of INR 1,599 across boAt’s official website and leading e-commerce platforms.
