boat launches ‘Wave Connect’ — their first Square Dial Bluetooth Calling Smartwatch

*Large 1.69” Display; 60 Sports Modes with Auto Detection; Alexa in-built; IP68-certified*

National, June 7, 2022: Imagine Marketing Limited-owned boAt, India’s #1 Earwear brand, is extremely pleased to announce the launch of its first Square Dial Bluetooth Calling Smartwatch — ‘Wave Connect’. The new smartwatch is equipped with a large crisp HD display, a built-in speaker for voice calls and Alexa on board for a truly smart experience.

Crafted using premium alloys, the boAt Wave Connect has a square dial design that resonates with a great aesthetic appeal. Complementing the square dial design is a large, crisp and bright 1.69” HD display and a premium liquid silicone wristband for a comfortable fit all day long. boAt Wave Connect packs a premium in-built speaker and mic for Bluetooth Calling that offers a smooth voice calling experience allowing you to connect with your friends and family right from your wrist without the need to touch your smartphone. The inbuilt speaker allows you to converse with Alexa who is also equipped to talk back to you.

The boAt Wave Connect also comes with several easy-to-use health and fitness-related features. With an in-built heart rate sensor, SPO2, and stress level tracker, users can track heart rate, steps, Blood oxygen level, distance travelled as well as calories burnt to prioritize their overall wellbeing. A sleep tracker also gives accurate insights into light or deep sleeping patterns. 60+ Active Sports Modes with auto-detection (for walking and running) ensures that users can track all their activities be its various sports, Zumba or intense weight training. An on-board ambient sound detection algorithm automatically senses high decibel level exposures and helps you navigate away from high-stress environments. Apart from these, Built-in Sedentary and Hydration Alerts lead you towards a more active lifestyle and remind you to stay hydrated all through the day.

The boAt Wave Connect is loaded with an impressive battery. boAt Wave Connect comes with a monstrous battery backup of up to 7 days without BT calling and up to 2 days with the voice calling functionality being used. It also comes with an IP68 rating sweat and dust resistance and can be used worry-free during the harshest of workouts and weather conditions.

boAt Wave Connect works seamlessly with Google Fit and Apple Health. Users can also download the boAt Wave app to further enhance the capabilities of their smartwatch and access more than 100 cloud-based watch faces.

boAt Wave Connect Smartwatch will be available for an introductory price of INR 2499 starting 7th June, 12pm.

About Imagine Marketing Limited (Parent company of boat ):

Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colourful brand vision and bold conversations. In 2020, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mice, gamepads, and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.

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