Our world is made up of so many incredible women, and so many amazing changes in our world are being made by women who recognize their importance. To celebrate the Indian women of today and drawing strength from its brand values, boAt – India’s No.1 consumer audio & lifestyle brand has launched an exclusive and vibrant collection of audio wear. The collection named ‘TRebel’ includes headphones, earphones and wireless earbuds. Click here to check out the collection.
The collection personifies the characteristics of a strong independent woman who is reinventing the societal playbook to go big in all walks of life. Designed in-house by boAt, the new range has a fresh palette of Blue, Lime, Red, Yellow, and Pink. The artistic designs and color scheme is reminiscent of the new Indian woman who is – Not Afraid to Stand Up for What She Believes In.
On the launch Aman Gupta, Co-founder, boAt said, “Women are now active agents of change. We as a brand have always supported women who want to explore more, celebrate their individuality, and believe in living unrestrained. boAt’s TRebel collection is dedicated to the women around us who are limitless.”
boAt has partnered with Universal Music India to release the ‘TRebel’ campaign with a poignant all-woman collaborative song titled ‘I’m A Rebel’. The idea is to create a progressive narrative around the spirit of new-age women who don’t live by conventional expectations. The video stars boAt endorser Kiara Advani who has been breaking the mould of the girl-next-door with an array of diverse performances. Kiara celebrates individuality with boAt’s upcoming campaign ‘I’m a Rebel.’ Composed and performed by Grammy-nominated multi-platinum rapper Raja Kumari, the song features significant women achievers from diverse backgrounds including film actress Bani J, MMA professional Sanika Patil, gender fluid artist and sculptor Durga Gawde, television actress Ayesha Adlakha amongst others. Click on the link to watch the video
‘T-rebel’ collection will be available on Amazon, Flipkart as well as the boAt website.
Link to buy- https://www.boat-lifestyle.com/collections/trebel-audiowear-for-women
Product
Color
Price
Airdopes 441
Blue, Lime, Red, Yellow
1999
Airdopes 381
Mint Green, Pink, Blue, Lime, Teal, Purple
1999
Bassheads 100
Red, Orange
399
Bassheads 152
Blue, Orange, Maroon, Red, Green
499
Bassheads 242
Blue, Lime, Orange, Red, Green
549
Rockerz 450
Blue, Beige
1499
Airdopes 131
Blue, Cherry
1299
Airdopes 171
Blue, Gold
1799
boAt launches TRebel collection of Audio wear designed exclusively for women.
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