BlackBerry aims to expand its base in its middle and low revenue generating circles. For a monthly data plan of Rs. 129, users get access to BB services up to 1GB. For metro cities, the offer is restricted to BBM only.
BlackBerry has introduced a low-cost monthly data plan for its subscribers in middle and low revenue generating circles. The Rs. 129 monthly data plan includes access to all BlackBerry services such as e-mail, BlackBerry Messenger, instant messaging, social networking, Internet browsing and the BlackBerry World app store, up to 1GB.
The offer is available for BlackBerry OS 7 smartphones, which include BlackBerry Curve 9220, BlackBerry Curve 9320, BlackBerry Bold 9990, BlackBerry Bold 9 smartphone models. BlackBerry has tied up with Aircel, Idea Cellular and Vodafone to provide its monthly plan.
The plan, as said before, only focusses on BlackBerry’s middle and low revenue generating circles. In metro cities, the plan is restricted to BlackBerry Messenger only. Read Airtel, Vodafone launch Rs. 129 unlimited BBM usage plans
“We are trying to get deeper into market with affordable plans. For 15 telecom circles which excludes metros and category A circles, BlackBerry will offer consumer access to all BlackBerry Services for Rs 129 limited up to 1 GB,” BlackBerry India’s Director for Commercial Relationship, Hitesh Shah is quoted as saying.
“For Corporate users, in addition to the above services, they can also deploy BES Express at zero cost of Software license to enable corporate email access even on employee owned BlackBerry devices,” BlackBerry India’s Director for Enterprise Sales, Sunil Lalvani said.
Circles where the new BlackBerry monthly plan is available: Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Madhya Pradesh, North East,Punjab, Rajasthan, Tamil Nadu (excluding Chennai), Uttar Pradesh West and Uttar Pradesh East,West Bengal (excluding Kolkata), Assam, Bihar and Orissa.