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Betterhalf appoints India’s first ‘CMO’, named Asha Ji (portrayed by Sheeba Chaddha) 

Betterhalf announces that they hire the first-ever Chief Matchmaking officer named Asha Ji portrayed by Celebrity Sheeba Chaddha. More than 90% of marriages in India are arranged, wherein the onus of finding a suitable match for a person is on the family elders. Betterhalf and Asha Ji strive to offer individuals an opportunity to find love and genuine connection away from familial pressure.

To humanize its AI-backed matchmaking process for urban Indians, the company has introduced Asha Ji to deliver a personalized experience in helping users choose their perfect match. The Whatsapp interaction is portrayed by the face and voice of Sheeba Chadha to deliver a relatable conversational tone to help users feel connected. 

Commenting on the decision to onboard Sheeba, Mr. Pawan Gupta, Co-founder and CEO of Betterhalf said, “Asha Ji is our latest Whatsapp campaign and India’s first ever Chief Matchmaking Officer. We are elated about roping in India’s renowned actress Sheeba Chadha. Our goal is to help every Indian choose their life partner on Betterhalf by initiating the conversation and the rest will be taken care of by our innovative AI algorithm and Asha ji.”

Users can reach out to Asha Ji with a ‘Hi’ on her Whatsapp using this number: 9620-800-200

As part of this innovative marketing effort, the company envisions expanding and launching such creative tech-based solutions in the future to exhibit its customer-centricity in helping users find lifelong partners. 

Betterhalf is well-recognized for its tech-backed initiatives. It is renowned for inventing the world’s fastest single-click matching technology (US patented) that connects users with compatible profiles in one click.

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