BenQ is once again rated as the No.1 player in the Indian Projector Market with 19.11 % market share as per the report released by world’s top rated specialist research and consulting firm Futuresource Consulting for the year 2014. BenQ have further strengthened its market leadership growing from a market share of 17.2% in 2013 to 19.11 % in 2014.
As stated in the report, Indian Projector market is highly fragmented with more than 20 MNC brands currently operating. As per the estimated by Future source Consulting , in 2014, projector market in India has grown at 8% in volume Year-on-Year in 2014 with a total unit sales of 232K projectors.
Apart from the overall market leadership, BenQ emerged as a leader in both SVGA Projector segment with 27.4% market share and Short Throw Projectors segment with 53.7% market share.
Futuresource Consulting covers market research in areas including Consumer Electronics, Entertainment Content & Delivery, Education Technology, Print & Imaging & Professional Display Technologies is widely acknowledged as one of the industry standards.
Rajeev Singh, Country Head and General Manager, BenQ India said, “It gives us immense pleasure to announce that once again BenQ has retained its No.1 position in the Projectors category along with growing the market share to over 19%. This is a result of BenQ’s strong focus on innovation and Research & Development. I would like to extend my heartiest congratulation to all our valued customers, channel partners & team who have contributed to the growth of the company in the market.
Adding on the growth strategy he Singh commented, “As we move forward, BenQ will continue to focus on Home Entertainment segment through our living room Video projectors while reinforcing our leadership position in Education though our wide range of Short Throw & Ultra Short Throw and XGA projectors. This year, we have set-up a goal of retaining our market leadership with 25% market share in India.