B2BAdda.com, an exclusive e-distribution platform has announced its partnership with Barista Coffee Company, the second largest operator of coffee outlets in India to exclusively sell products through 80 Barista outlets across the country. The e-distribution platform has 10 Experience Zones across the country which serves as touchpoints for its B2B customers enabling them to have a hands-on experience of the products before purchasing them. Now, as a smart hybrid retail strategy, B2badda.com is moving beyond its conventional route of reaching out to its customers by making products easily available across all routinely favourite places of its end-customers. The objective is to strengthen its foothold across metros as well as in Tier 2, 3 cities in order to build the daily connect with its audience. Commenting on the development, Mr. Yogesh Bhatia, Founder, B2badda.com says, “We see this unique partnership with Barista as a long term strategic alliance. While urban population is increasingly growing tech savvy, the requirement for Mobiles, Mobile accessories, power banks is rising. We are trying to offer customers’ convenience as the key proposition through this association, with our products being available at customers’ routine avenues” Talking about the partnership, Mr. Puneet Gulati, CEO, Barista said, “We are happy to announce our partnership with B2Badda.com. Innovation has been a cornerstone to our success and that’s the mantra we would carry forward for future as well. This strategic alliance will enable our customers at the café to meet their technology requirements, right there when they need it. Our endeavour is to line up more exciting offering in times to come. Our association with B2Badda.com is a testimony to the fact that we keep having more reasons for guests to visit our stores” B2BAdda.com is an exclusive e-distribution partner for Detel Mobiles, LED TVs & Accessories and Edge Mobiles & Accessories. It deals across the categories- Mobile & Tablets, IT Products, and Complete Electronic Product Range. It will be adding more categories soon.