B Culture Media, the New York-based integrated digital marketing firm, announced a major rebranding and expansion in its portfolio of services. Operating under the name Nervewire Inc., the firm will now focus on “Socializing Business for Market Value,” with services ranging from IT strategy and project management to social productivity and multi-channel marketing.
Nervewire’s approach closes the loop on existing and incoming technologies to help build and keep companies relevant, competitive and successful. The company’s innovative strategies have included building social communities for clients in target-rich areas and producing SeenHeardKnown, which covers fashion and lifestyle trends by merging traditional editorial aesthetics with the immediacy and personalization of new media. Leveraging technology-enabled communication channels, the firm partners with clients to identify and engage a growing audience of connected users.
In this rapidly changing business environment, companies have to seize the transformative potential of socializing processes, services and products,” said Ralph Jovine, CEO of Nervewire. “This is an exciting time for our firm. With our expanded staff and capabilities, our goal is to help businesses own these opportunities, enabling unique and productive connections between employees, partners, customers and prospects.
The constant stream of new social channels and mobile technologies has blurred the line between business and personal communications. As a result, CMOs have to build on complex solutions to reach the market, just as CIOs have to manage a user-driven infrastructure that must constantly integrate new tools. The true benefits of this social disruption can only come with a clear strategy and effective implementation.
Nervewire serves clients in diverse industries, including luxury retail, pharmaceutical, mobile technology and financial services. The firm specializes in IT strategy and management, brand development, marketing, social productivity, design and architecture.