Avaya announced that Hrishi Parthasarathy has been appointed as Director, Alliances and Partnerships India & SAARC, Avaya. Parthasarathy comes to Avaya with extensive experience in running large-scale channel-driven businesses. His focus has been on designing effective go-to-market models for emerging markets, incubating new solution areas and practices, and driving geographical expansion strategies.
Parthasarathy joins Avaya from Microsoft, where he held a variety of roles, beginning with distribution, running partner programs and strategy, sales operations and leading Microsoft’s SMB business for India.
“Hrishi joins us with proven track record and credibility, and enjoys trusted advisor relationships with many partners and distributors in the country. Hrishi’s experience in managing top SI alliances, driving enterprise solutions and services will help us strengthen our channel base and help us deliver “The Power of We” to an even broader base of customers across the region”, said, Rajeev Mittal, Managing Director, India and SAARC, Avaya Prior to his stint at Microsoft, Parthasarathy has also worked with Sutherland Global Services in international sales and marketing, and began his career with Redington India.