Taiwanese technology brand Asus has launched its Zenfone Live smartphone in India.Priced at Rs 9,999, the smartphone will be available starting today on retail stores as well as on major e-commerce platforms. Asus Zenfone Live was unveiled in February and is targeted towards selfie lovers. The key highlight of the Asus Zenfone Live smartphone is its ‘real-time’ beautification feature, Beauty Live. Beauty Live is a beautification app, which not only promises ‘beautiful’ selfies but also claims to remove blemishes in real-time. The feature camera feature comes really handy while live streaming and video chats. The app also integrates with Facebook, YouTube and Instagram, so you can just select the platform you want to live stream from and you’re set. The device has dual-MEMS microphones which have the capability to eliminate background noise and offer a smooth musical experience to users. There’s also a five-magnet speaker and a smart amp for audio. Speaking of specifications, Asus Zenfone Live features a 5-inch HD display of 720×1280 pixel resolution. It comes with Bluelight filter and Asus TruVivid display technology included. Powered by Qualcomm Snapdragon processor paired with 2GB of RAM and 16GB internal stoarge. The smartphone supports microSD cards of up to 128GB. For imaging duties, the smartphone comes with a 13MP primary camera with LED flash and f/20 aperture. It also has a 5MP front facing snapper with soft LED and 82 degree wide angle lens which can be used for taking selfies and making video calls. There’s also the usual set of Pixel Master camera modes included. Asus Zenfone Live runs Android 6.0 Marshmallow operating system skinned with ZenUI 3.5 and houses a non-removable 2,650mAh battery that is claimed to deliver up to 16 hours of standby time and 471 hours of talk time. On connectivity front, the smartphone supports 4G LTE, 3G, Wi-Fi, Bluetooth and GPS. The smartphone will be available in metallic finish design in Shimmer Gold, Rose Pink and Navy Black colour variants. Recently, Asus Zenfone 3 , another popular smartphone from the Taiwanese giant, had received a price cut in India. Asus Zenfone 3 (ZE552KL), which was launched at Rs 21,999, is available for Rs 17,999 post the price cut. The other model of the smartphone, ZE552KL, was introduced at Rs 29,999 and is available at Rs 19,999 after its price got slashed. Both the smartphones were launched in August 2016 and received a price cut this month. For those unaware, the two smartphones run on Android 6.0 Marshmallow operating system and have also started receiving Android 7.0 Nougat operating system. The duo sport Full-HD display and have plus-5inch screen. The model no. ZE552KL has a 5.5-inch screen while ZE520KL comes with 5.2-inch screen. Asus Zenfone 3 smartphones are powered by an octa-core Qualcomm Snapdragon 625 processor paired with 3GB of RAM and 32GB of internal storage, with support for microSD cards.