In a significant move towards expanding its retail accessibility and enhancing customer convenience, Asus has announced a strategic partnership with Swiggy Instamart to deliver its accessories directly to customers’ doorsteps within minutes. The collaboration makes Asus one of the few tech brands to enter the instant delivery space for electronic peripherals in India.
Tech Essentials Delivered in 10 Minutes
With this partnership, consumers in select Indian cities can now order a variety of Asus accessories—including keyboards, mice, and chargers—on Swiggy Instamart. These products are available alongside everyday essentials, marking a new chapter in quick-commerce expansion for tech brands.
According to Asus, the partnership aims to ensure that customers can get their hands on essential peripherals within 10 minutes of placing an order. Cities covered under this initiative include Ahmedabad, Chennai, Gurgaon, Hyderabad, Kolkata, Lucknow, and Pune.
What’s Available?
The product lineup on Swiggy Instamart features some of Asus’ best-selling and lifestyle-oriented accessories:
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Keyboards:
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KW100 Marshmallow Keyboard (Beige)
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CW100 Wireless Keyboard and Mouse Combo (Green)
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Mice:
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MD102 Silent Ergo Mouse
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MW103 Wireless Silent Mouse
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MD100 Marshmallow Multi-Device Wireless Mouse
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Chargers:
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65W Type-C Universal Adapter (Black)
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65W Type-C GaN Universal Adapter (Black)
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These peripherals cater to a wide user base, from remote professionals and students to gamers and content creators who require immediate access to accessories.
Expanding on Quick-Commerce Momentum
This partnership comes on the heels of Asus’ previous quick-commerce collaboration with Zepto, which began in January 2025. Asus products—including select keyboards and mice—have been available for fast delivery via Zepto in Delhi NCR, Mumbai, Chennai, and Bengaluru.
With its tie-up with both Swiggy Instamart and Zepto, Asus continues to innovate in retail logistics, making its product range easily accessible without the wait associated with traditional e-commerce.
The Bigger Picture: Tech Meets Quick Commerce
Swiggy Instamart has rapidly evolved from a grocery delivery platform to a versatile e-commerce solution, already offering 10-minute delivery for smartphones from leading brands like Apple, Samsung, OnePlus, and Redmi. The platform operates in major cities such as Bangalore, Delhi, Mumbai, Chennai, Faridabad, Noida, Gurgaon, Kolkata, Hyderabad, and Pune, with plans to expand further.
Instamart’s main competitor, Blinkit, also provides fast smartphone delivery, intensifying competition in the quick-tech commerce sector.
Asus’ entry into the quick-commerce space via Swiggy Instamart represents a forward-thinking approach to customer experience and product availability. As consumers continue to demand faster service and greater convenience, this move aligns perfectly with the shifting dynamics of modern retail in India.
With strategic partnerships across leading quick-commerce platforms, Asus is not only strengthening its distribution channels but also setting a precedent for how tech brands can adapt to the evolving needs of digital-era consumers.
