ASUS India Eyes 50% Market Share In Gaming Laptops By Next Year

ASUS India said on Friday it is eyeing to capture 50 per cent share of the gaming laptops market in India by next year.

“We have about 30 per cent market share of gaming Asus-launches-entry-level-gaming-laptop-R510-at-Rs-69990laptops in India. With continued focus in the segment, we are aiming to achieve 50 per cent share of it by the next year. In gaming desktops segment, we are the major player,” said company’s Regional Head (South Asia) and Country Manager (System Business Group) Peter Chang.

He said that the growth of the PC market has been flat as the smart phones are eating into it and the gaming segment of computers is the future.

In India, the gaming PC market including laptops and desktops is growing by 30 per cent year-on-year and share of gaming desktops is less as compared to that of laptops.

“In India, about 2,000-3,000 units of gaming laptops are sold in a month,” Chang said.

After opening its first-ever exclusive ‘Republic of Gamers’ store in the city, it will open its 2nd exclusive store in Bhubaneswar in the next week. “Our plan is to open five exclusive gaming shops including Kolkata and Bhubaneswar stores and 200 gaming-focused stores this year,” said Chang.

The company sells 20,000 laptops a month and two lakh units of smart phones monthly. “Our goal is to increase laptops’ sales to 30,000 units a month and to double the figure from two lakhs to four lakhs for smart phones in one year time,” he said.

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