ASUS recently concluded participation in two major trade expos in the western and central part of the country – the SITA IT Expo in Surat, Gujarat and Fonocom in Indore, Madhya Pradesh. The SITA IT Expo is an annual IT exhibition organized by trade association of South Gujarat Information Technologists Association (SITA). It is the apex body of I.T. trade in South Gujarat, which covers the regions of Surat, Ankleshwar, Bharuch, Navsari, Valsad andVapi. It has emerged as the authentic voice of I.T. Industry in this part of Gujarat. The SITA IT Expo was held this year from 8th-11thFebruary 2013 atSurat whileFonocom was organized in Indore from 1st-3rd Feb. The events were attended by students, executives, dealers, general visitors and corporate/government buyers.
ASUS participated in both the events to showcase its various product lines and to explain their key features to all the visitors and channel partners. The event also worked as an excellent platform to increase enthusiasm and spread awareness amongst dealers. ASUS showcasedits latest range of motherboards, graphics cards, O!play media players, wireless routers, LCD monitors, desktops and AIOs and also educated the visitors about their various USPs and technological innovations. One of the highlights at the SITA IT Expo was the Republic of Gamers (ROG) Gaming Tournament that was organizedby ASUS and it received maximum participation from gamers in the city. ASUS O!Play media players were given out to the winners of tournament.
The SITA IT Expo was also graced by ShriRajendrabhai Desai – Honorable Mayor of Surat, ShriRakeshAsthaana – Police Commissioner of Surat and Vinay Shetty – Country Head – Component Business, ASUS (India). Mr. Shetty also addressed the crowds present about ASUS’ outlook for 2013 and ways for partners to grow their business in 2013. He stressed that the concepts of value based selling, lean inventory and process, educating last mile and buyers would remain the same and yield greater returns as the markets consolidate in 2013. While some businesses may see a slowdown, other avenues for growth keep emerging and we must constantly evaluate and explore new opportunities to expand our business.
Both the trade events were attended by approximately 1.5 lakh visitors each over the course of their duration. ASUS AIOs and desktop range got a very positive response from end customers and dealers and a significant number of on the spot bookings were also placed at both places.