ASUS appoints Peter Chang as new Country Manager for India

ASUS announced that Peter Chang, the Regional Head for South Asia, has been appointed as the Country Manager for India. He would be responsible for planning and synchronizing strategies of the System Business Products in India with those at the Headquarters in Taiwan.


Peter started his IT career with ASUS about 10 years back where he worked out of the headquarters at Taiwan. He has a diverse experience and understanding of the international markets and has served the company in European countries like Poland, Spain, Portugal, Netherland and Belgium. He was in charge of Turkey, Israel and Africa as the Regional Director of ASUS for two years starting 2011. Under his astute leadership, ASUS reached the No. 1 spot in Turkey in 2012.


Commenting on the appointment, Peter Chang, Regional Head – South Asia & Country Manager, ASUS India ardently affirmed, “ASUS has been successful in making an influential initial impression and has attained accolades for design and innovation across the globe. Taking over the operations in India, I would like to add greater value to the technological understanding and advancement of the country through our wide range of offerings.”


Peter intends to utilize his exceptional exposure to foreign markets as the key to bridge in the entire international business environment and enhance the overall functioning and services. He is determined to take ASUS to greater heights, and further expand the foothold in the country in terms of organization and channel and gain tremendous market share growth.