ASUS has announced the appointment of Ingram Micro as a national distributor for its Component Business. Ingram Micro will now handle distribution for ASUS desktops, all in one PCs, LCD monitors and projectors across the country along with ASUS’ existing distributor Rashi Peripherals. The decision to appoint Ingram Micro was taken keeping in mind the customer demand, channel expansion and strategic plans of the company. ASUS now aims to tap a newer market base, verticals and channel base with this strategic appointment.
About the new development, Vinay Shetty – Country Head – Component Business, ASUS (India) said, “Ingram Micro is one of the biggest IT distributor in the country and we’re pleased to have them onboard as a national distributor for our component products. Along with their support we’re confident of growing our business for these product lines as well as extending our reach and partner base.”
K Jaishankar – MD, Ingram Micro said, “We are happy to start distributing Asus products in India. Asus is a leading IT brand world-wide and a great company that enjoys tremendous goodwill in the IT channel. ASUS has many niche offerings in the desktops, AIOs and LCD monitors segment and their products complement our current offerings to the channel. Asus will also benefit tremendously, from Ingram Micro’s extensive geographic reach in the country, our large base of reseller partners and our best in class supply chain services.”
With 42 branches across the country, Ingram Micro would help extend the reach of Asus’ component products to Indian IT customers, businesses and consumers. Ingram Micro Inc., a Fortune 100 company, is the world’s largest wholesale technology distributor and a global leader in IT supply-chain, mobile device lifecycle services and logistics solutions. They distribute and market a large variety of technology and mobility products from leading companies and create sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics and mobility solutions, technical support, financial services and product aggregation and distribution.
In the coming months ASUS will be conducting various roadshows and channel programs to create awareness in the channel about the new development.