Astrum Establishes Middle East Presence


Astrum Holdings, the company dedicated in creating intelligent products for use with computers, tablets and mobiles, today announced its international expansion plans by establishing Middle East office in Dubai. The new branch will be offering full operations including logistics, sales and marketing services to UAE, Middle East, Africa, the GCC region covering over 58 countries. As the first step of expansion, Astrum has appointed Deal Time Computer Trading L.L.C as their distributor for UAE.


Growing at 111% YoY, the Middle East and Africa (MEA) region in Q4 2013 saw shipment of 3.45 million PC tablets, according to International Data Corporation (IDC). Ms Adriana Rangel, research director for systems and infrastructure solutions at IDC Middle East, Africa, and Turkey attributed this massive growth to the home segment, with numerous end-of-year promotions taking place in most countries across the region. Introduction of hybrid devices that will look and function like tablets and across the board competitive offerings by growing tablet and telecom operators across the region are other drivers for this growth.

 Astrum’s Dubai-based office will be perfectly positioned to set its growth objectives in this business environment. Direct presence will enable the company to address the peripherals market of Middle East countries. Astrum currently offers tablets, mobile and a complete range of end-to-end products including 3G tablets, modems, power banks, batteries, headsets, portable speakers, multi-media speakers, enclosures etc. to its customers.


Mr. Amit Kumar PansariDirector Sales at Astrum said, “Middle East has been for long the desired destination for all things stylish. After years of working to fulfill our mission of offering best quality digital lifestyle products worldwide, we are happy to enter the Middle East market and Dubai is the de facto place of our first office in ME. Our major focus will be on tablet segment which is the main growth driver in peripheral market. We will use our proven, successful formula of offering stylish products at affordable price and a robust channel strategy as it is in all of our overseas operations.” On the appointment of Deal Time Computer Trading L.L.C, Mr Amit added “We are happy to appoint Deal Time Computer Trading L.L.C. as our Sole distributor for UAE. DTCTL have strong presence in this region. With their excellent experience in Retail, IT & Mobile segment will take care of educating the said channel on Astrum line of products, increasing the brand visibility and also providing logistical & after sales support for Astrum products. DTCTL has strong presence in Retail segment with other tablet, smartphone and PC peripherals brands would be an added advantage for us to promote Astrum accessories.”  


Mr. Jack Dcosta at Deal Time Computer Trading L.L.C said, “We are glad to associate with a premium brand like Astrum. The products are known for their quality and reliability. With our strong presence and close relations with Retail & It channels in UAE, we are sure we will be able to take Astrum brand to new heights in these regions.”

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