Apple says Switzerland is in trouble, hints at iWatch launch


Apple is expected to launch its rumoured iWatch at its September 9 event in Cupertino, but still a lot is not known about the product. On Tuesday, Apple’s design chief was quoted in the New York Times saying that Switzerland was in trouble, which is a clear indication at the imminent launch of Apple’s iWatch.

The story which focused on wearables talks about other how technology is being blended with fashion. Ive reportedly used a stronger word than “trouble”. Switzerland is a country that is known for watchmaking with companies like Omega, Rolex, Tag Heuer, Swatch, Rado, Movado, and Hublot all being based out of it.

In fact, for the iWatch Apple has hired a Tag Heuer executive for the iWatch. Apple’s Jony Ive is a legend in the consumer electronics industry as is the brain behind the design of game-changing products like the iPhone, iPad, iMac, MacBook Air, and iPod. It expected that he will bring the same expertise to the wearable space that change the face of the market.

Apple has also added a healthKit API to iOS 8, which will reportedly work in tandem with the iWatch.

In a pre-emptive strike of sorts, Samsung, Sony, LG and Asus have already showcased their smartwatch solutions.  Motorola is slated to unveil the Moto 360 on Thursday. To date, the only smartwatch that has garnered any consumer demand has been the Pebble smartwatch, which started as a kickstarted project.

Filed in: News

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