Mr. Kuldeep Chaudhary:-ADOHM started off as an idea when the founding brothers Nishant, Kuldeep and Sandeep understood the client requirement when brands came to them. It lead them to develop the product which can help agency optimize digital campaigns, use client budget efficiently, generate leads at cheapest cost. The idea to find a right platform to each client based of his/her requirement, gave a whole new level to personalization using AI. ADOHM uses the power of big data and incorporates machine learning techniques, applied propensity models, predictive analysis and other AI applications to deliver highly personalized communication across multiple devices and channels. Built from the ground up using AI, ADOHM is a truly autonomous machine that requires little or no human intervention and is able to execute seamlessly across different paid channels, including mobile, social, video and display. “ADOHM is designed to be a marketer’s best friend.
Q.Who is the target audience of ADOHM and in what geography?
Mr. Kuldeep Chaudhary:-ADOHM is a platform that any company or brand can use. ADOHM is available to all the people globally. Any company/brand that wants to advertise and manage all their data can use ADOHM.
Q.How is ADOHM different from its competitors?
Mr. Kuldeep Chaudhary:-ADOHM is different from its competitors as it offers an end to end complete solution for all the digital marketing needs of the brand beginning with a marketing suite for advertising, a sales CRM for lead management and automation, Google My Business for managing business location listings and auto-replies and an in-built chatbot to create a customized bot according to your needs.
Q.Explain the functioning of ADOHM’s software, how does it work?
Mr. Kuldeep Chaudhary:-
Omnichannel Marketing, The Right Ad Opportunity for your Business across Google and Social Media Channels
Story Box: Ad Banners Metrics with respect to Channel Compatibility for Banner Ads, Customized Social Form Integration, Content Creation & E-Mail Templates.
Keyword Bank: Management of Keyword based on search volume, positive, negative & keyword categorizing.
C.R.M – Personalized CRM for Lead Management with Ability to Call, Message and Mailing Individual leads. Identifying source of lead, lead journey from created to closed, ongoing activities with notes & tasks. Scheduling Appointments and Meetings with seamless user experience.
Google My Business – Management of Multiple Locations, Automated Star-based Auto Review Replies, Multiple Post Creation, Report Generation and the Ability to Lock your Business’s Location.
Chatbot – Personalized Bots developed for your Website, S.M.S, Facebook & WhatsApp Profile, Automated responses using Pre-defined Keywords, Q&A and Categories, Generating more leads without manual intervention.
Teams & Projects: Creating Multiple Teams & Projects, categorizing each lead & project to specific assignee’s.
Contacts: Addition of Multiple contacts with Lead preferences with Categories.
Forms: Integration of Templates, Facebook Lead Generation, Event Registration, Newsletter & E-Books.
Q.How is ADOHM using AI in Digital Marketing?
Mr. Kuldeep Chaudhary:-The platform is designed to consolidate ad campaigns from different platforms and also integrate with platforms like Google, Facebook, Instagram & Taboola. Right from automating the media buying process to optimizing your campaigns, The AI in ADOHM takes care of time-consuming tasks all by itself 24/7. All you need to do is, feed the campaign parameters such as target audience, KPIs, location, desired devices and channels, and ad creatives onto the platform. The AI helps in Autonomous Targeting, Autonomous Media Buying, Cross Channel Execution and optimisation of the campaigns that are set up through ADOHM