AMD unveiled its leadership strategy for the worldwide gaming market at the Game Developers Conference (GDC). AMD’s “Unified Gaming Strategy” comprehensively addresses how AMD will drive the gaming market across consoles, cloud platforms, tablets and PCs. By working with the world’s leading hardware and game developers, and by continuing to be a leader in the market with the most innovative graphics technologies, AMD is effectively positioned to drive the next revolution in gaming.
Gaming Evolved, launched three years ago at GDC, is at the core of the AMD Unified Gaming Strategy, and has been the driving force behind the revolutionary “Never Settle” gaming bundles and a major factor behind the adoption of powerful AMD engines in the latest next-generation gaming consoles. Building on this momentum, AMD today introduced AMD Radeon Sky Graphics, the cornerstone of AMD’s industry-leading cloud gaming platform.
“Real time gaming through the cloud represents a significant opportunity and AMD is poised to lead in this vertical thanks to our extensive graphics hardware and software capabilities,” said David Cummings, senior director, AMD Professional Graphics. “AMD is working closely with CiiNow,G-Cluster, Otoy and Ubitus to deliver exceptional AMD Radeon gaming experiences to the cloud.”
Built from the ground up on the AMD Graphics Core Next Architecture, this best-in-class graphics technology will lead the way in performance and define cloud gaming experiences for gamers. By working with industry-leaders like CiiNow,G-Cluster, Otoy and Ubitus, AMD has developed flexible cloud gaming technology and designed a solution that enables game developers and service providers to deliver world-class content experiences to millions of gamers whether it’s through PCs, tablets, Smart TVs or mobile devices. Powering this seamless experience is AMD RapidFire technology, enabling highly efficient and responsive game streaming.