Expands Selection today announced the opening of four new stores: Toys & Games, Baby Products, Personal Care Appliances and Health Care Devices on The company also announced that it will be launching additional categories including Home and Kitchen products in the coming weeks in time for Diwali shopping.

The announcement that comes three months after Amazon’s entry into India reiterates the company’s commitment to offer its customers a broad selection at low prices and a reliable and trustworthy online shopping experience. With the four new stores going live today, customers can now shop with confidence from an extensive selection of products across eleven categories including over 9 million books, more than 70,000 products from hundreds of brands, and over 1.7 million eBooks.

Commenting on the launch, Amit Agarwal, Vice President and Country Manager, Amazon India, said, “We are excited to launch four new stores today and expand selection on in time for the festive season. We look forward to delighting customers with broad selection, low prices, great convenience, and reliably delivery.”

Toys & Games and Baby Products:

The Toys & Games store offers the largest online selection of toys in India, with over 8500 products from over 80 leading brands including Lego, Funskool, Hotwheels, Barbie, V-Tech, Ravensburger, Mellissa & Doug, Silverlit, and Maisto. Customers can find products for any age and interest, everything from preschool toys, action figures, dollhouses, stuffed animals, to board games, learning and education toys, and outdoor play sets. The store also offers a unique selection of international best-selling toys for customers in India.

The Baby Products store features a selection of over 3,000 products including diapers & nappies, health & baby care, strollers, prams & car seats and nursing & feeding products from over 50 brands including Pampers, Huggies, Johnson & Johnson, Medela, Nuby, Himalaya, Pigeon, Hauck and Chicco. Parents will find the option of choosing diaper size and count on the diaper product page especially convenient to find the perfect diaper for her baby.

Personal Care Appliance and Health Care Devices

The Personal Care Appliances and Health Care Devices stores features more than 1100 products from over 60 leading brands including Philips, Panasonic, Omron, Accu-chek, Remington, Braun, J&J, and One Touch among others. Customers will find a broad selection of products for their unique personal care and health care needs, including the bestselling trimmers, shavers, hair dryers and straighteners, blood pressure monitors, blood glucose monitors, weighing scales, massagers, pedometers, and more.

To help customers choose from this large selection and find products as per their needs, provides detailed product information, options to shortlist products by features, customer reviews from, and personalized recommendations.

With several retailers for these categories including Croma, Vijay sales, Mahindra Retail, Vividha, Toygully, Kidzoba, Redlily, Mom & Me (Mahindra Retail), Ofororange and Toyworld among others using Fulfillment by Amazon, customers can enjoy the additional benefits of Cash on Delivery, delivery tracking to the doorstep, free returns pickup, and Free Delivery with no minimum value on all orders Fulfilled by Amazon.

Customers can shop with ease and confidence across categories at one convenient place from the continually growing pool of 500 plus retailers. They can be assured of a safe and secure ordering experience, convenient electronic payments, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee.