Amazon Acquires Tech Startup Perpule

Amazon acquires Perpule

Amazon acquires Perpule

According to regulatory filings, Amazon Technologies Inc. has acquired Bengaluru-based tech startup Perpule for ₹.107.6 crore strengthening its hold in the Indian Kirana market. Amazon Technologies Inc. is a park of e-commerce giant Amazon.com Inc.

Perpule is a tech startup offering cloud-based point-of-sale (PoS) and many other technology-based products.

About Perpule – Perpule is headquartered in Bengaluru, India. The startup was founded by Abhinav Pathak, Saketh BSV, and Yogesh Ghaturle with a vision to provide a self-check-out solution and solving the problem of long queues. Other solutions provided by Perpule include next-generation platform-independent PoS for retails outlets, stores, cafes for improving their efficiency. The technology company has managed to get investment from some of the big firms like Kalaari Capital, Prime Ventures, Venture Highway & Raghunandan G.

The early investors of Perpule will leave with four to five times their investment in the startup. The innovative products of the startup help offline stores manage checkout processes and inventory. Amazon spokesperson said, “We are excited to have the Perpule team join us to focus on providing growth opportunities for businesses of all sizes in India while raising the bar of the shopping experience for Indian customers,”

Perpule’s USP ‘UltraPoS’ has tied up with 10,000 stores in India, UAE, and Southeast Asia. The acquisition will boost Amazon’s efforts in pushing its products like ‘Smart Stores’ and ‘Local Shops’ programs. As well as will help understanding consumer behavior, demographics, and shopping patterns.

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Additional remuneration will be paid by Amazon to the employees of Perpule making the deal worth over ₹150 crores. At the same time, co-founders Abhinav Pathak, Saketh BSV, and Yogesh Ghaturle may join the Amazon team with most of the employees.

The competition in India’s Kirana-tech ecosystem seems to intensify with the acquisition. We will have to wait for the next moves by some of the major players in the segment like Khatabook, OkCredit, and Dukaan.