Airpush (www.Airpush.com), winner of “Best Mobile Ad Network” at the 2012 MEA’s, today unveiled its “AirDSP” platform to provide mobile real-time bidding capability for the company’s 5,000+ advertisers.
Using AirDSP, advertisers can run campaigns across all major mobile RTB exchanges and SSPs from a single interface, using the most advanced optimization and audience targeting tools in the industry. Airpush has partnered with Inneractive, MobClix, MoPub, OpenX, Smaato and other mobile RTB supply sources around the world, in order to provide AirDSP clients with nearly limitless scale for RTB campaigns.
Real-time bidding in mobile has recently experienced explosive growth, but the barriers to entry are extremely high for advertisers who want to enter the market and be competitive,” said Asher Delug, Airpush Founder and CEO. “Only the largest advertisers and agencies are equipped to build connectivity to the exchanges, develop a bidding algorithm and media buying interface, and acquire data at a scale that is required to be competitive in today’s mobile RTB market. Our vision for AirDSP was to break down those barriers to entry and give our 5,000+ advertisers a world-class platform to enter the mobile RTB market effortlessly.
One of AirDSP’s flagship features is Optimizer, a breakthrough, patent-pending optimization tool that can dramatically improve the performance of any RTB campaign. Optimizer “democratizes” the mobile RTB market by giving self-serve advertisers a level of bidding precision that was previously available only to programmatic buyers. The tool’s core functionality is to display campaign performance metrics and trends across a high number of targeting parameters, while enabling advertisers to manage different bids, creatives, and landing pages for each targeting parameter independently. For example, a restaurant chain promoting a coupon campaign can automatically change the ad creative during breakfast, lunch, and dinner hours as well as raise bids 30 percent during the most profitable meal time.
In another major benefit to Airpush clients, AirDSP features a comprehensive set of open APIs. This enables agencies, ad networks, and resellers to offer mobile real-time bidding functionality to their clients via their own customer portal on a private-label basis. Every feature available in the AirDSP portal has been exposed via open APIs, enabling clients to fully replicate the power of AirDSP within their own web applications.
AirDSP is currently available on www.airpush.com. Current advertisers can log into their existing self-serve accounts for immediate access, and new advertisers can easily sign up by creating a free advertiser account on the Airpush website.