BANGALORE: Nimbuzz, a cross-platform global communications solution, has entered into a partnerhip with Aircel, for making communications affordable on data in Jammu and Kashmir (J&K). Aircel has launched a plan to promote the app ecosystem, with an offer to provide free data for all the subscribers in J&K which can be used anywhere in India over a period of 30 days. The objective is aimed towards exploring the data-based communication behavioural pattern of J&K consumers.
Aircel has exclusively introduced the plan for the prepaid subscribers of J&K where Aircel would send SMS to its subscriber base for downloading Nimbuzz from a fixed URL and 40 MB data would be transferred to the users who would download the app and sign in within 24 hours of activation. The development establishes a new trend in the industry where operators and IM applications complement each other to benefit the end users.
Vikas Saxena, CEO, Nimbuzz, said “We have always been committed towards the cause of taking mobile communication to every citizen in the country. We are thankful to Aircel for making an effort towards taking mobile communication to the masses with its newly launched Aircel-Nimbuzz data plan. We look forward to their continued support and we are confident that such initiatives will boost internet penetration in the country and bring an aggressive revenue stream for the mobile operators” .
Sundeep Talwar, chief operations head, Aircel J&K saud, “Technology today has an intrinsic role to play in people’s life and it is really interesting to see the revolution in terms of using applications like Nimbuzz. Seeing the growth in data, we would like to have the first-mover advantage in partnering instant messaging platform to leverage this growing revenue stream”.
Source Times Of india