Aircel Wednesday launched app-based voice and data offers for its subscribers with 1GB (Gigabyte) of data at Rs 76. The customers will get 1GB of 3G data on a recharge of Rs 76 with a validity of 10 days, the company in a statement said. Aircel operates 3G services across 13 telecom circles in the country. “Through app, we know our customers, their plans, usage, and the services they are interested in, and hence have curated these products basis the trends observed,” Aircel chief marketing officer Anupam Vasudev said. Vasudev added that app-based products would suit the convenience of our customers and assist them to stay seamlessly connected. The commercial foray of Mumbai-based Reliance Jio in September 2016 led to a sharp fall in voice and data tariff with incumbent biggie’s such as Bharti Airtel, Vodafone India and Idea Cellular matching their tariff.