January 21, 2021

Acer Announces Strategic Partnership With Redington India

Acer has announced a strategic partnership with Redington India for Acer_partner_Redington_ITVoiceexclusive distribution of Acer’s 2-in-1 device – Acer One The Acer One® is targeted at young consumers, who are always online – be it social networking or browsing the web, are avid online shoppers, love playing online games or watch movies, anywhere and anytime. The device is best suited for consumers who are looking for a compact, portable and multi-functional device for balancing productivity and entertainment.

Specifications and features

The Acer One® with up to 32GB of storage in the detachable screen is powered by an Intel® Atom™ quad-core processor and comes with 1 GB RAM and 2 GB RAM variants, both come with Windows 8.1 pre-installed. The Precision Touchpad enhances sensitivity and accuracy for the same visual experience as using a touch screen and supports six core Windows 8.1 Touchpad gestures for improved navigation and smooth gestures. The spacious keyboard ensures comfortable and productive typing, while an optional keyboard dock with integrated hard-disk offers additional storage of up to 500GB. Also included is 1TB of online storage with a free one-year subscription to OneDrive, Microsoft’s cloud storage platform.

The device has front and back camera, micro-HDMI port and a microSD card slot.

  • The Acer One can work in four distinct modes:
  • Notebook mode – A fully functional laptop with keyboard
  • Pad mode – Use as tablet
  • Display mode – offers a large size of photo frame.
  • Tent mode –Use in a narrow space, e.g. viewing recipes in the kitchen or setting the device up on a bookshelf.

S Rajendran, Chief Marketing Officer, Acer India said, “The Acer One was very well received by consumers when we made it available last month through an online marketplace to understand the consumer acceptance for a unique 2-in-1 device. Taking a cue from that success, we decided to make it available through traditional retail stores also so that consumers get an opportunity to experience the power of Acer One’s unique offerings. We decided to leverage our strong retail presence in order to reach out to consumers who are present in Tier 2 & 3 cities, smaller towns and rural markets.”

S. Neogi, President, Redington (India) Limited said, “This is a very significant partnership for us and we look forward to growing our portfolio with Acer, with the introduction of hugely successful Acer One. We believe that this collaboration will create new opportunities for development, as well as bring a remarkable product to the brick and mortar retail stores. Partnering with Acer is a very logical step for us, particularly as we are one of the leading distributors in the country, and we both can leverage strength’s and expertise from each other. In addition to Redington’s core strength in distribution, our expertise in the IT channel ecosystem will help Acer One to achieve the required market expansion and geo-addressal. We are confident that Acer One will be an even bigger success in the retail stores due to its unique positioning and benefits.”