Acer Initiates ‘Back To School’ Campaign

Acer India rewarded its Channel Partners and the winners of its campaign recently with an exclusive meet & greet with Bollywood superstar Hrithik Roshan in Mumbai. Four winners were selected with the help of a computer aided random selection process as part of this campaign and the winners were announced online. The ‘Back to School’ campaign which was announced in April, was well received by the consumers across India as well as the partners who promoted the offer at all points of sale in the stores across various towns and cities.

During the campaign Acer offered a wide selection of notebooks from its latest Aspire E5 series and the Aspire R13 convertible notebook. These devices provide students with updated features at affordable prices to enjoy excellent user experience for their learning and entertainment needs. Over 10,000 consumers were eligible to participate in this opportunity to meet Hrithik.

The event was kicked off with the arrival of Hrithik Roshan who spent a few minutes congratulating the winners and lauding Acer for this unique opportunity which helped him meet some of his die-hard fans. The winners; Alok Kr from Delhi, G. Saicharan from Vijayawada, Pavan Gupta from Noida and Sunil Kumar Bansal from Kolkata spent the evening with Hrithik Roshan which was followed a delectable dinner. Many Acer channels partners were also present at the event.

Hrithik Roshan showed off his silky moves to the awestruck audience as a few of them joined him on stage to shake a leg with him. He also mingled with everyone signing autographs and even posing for selfies. Pleased by the overall concept, he congratulated the winners of the BTS campaign and said, “Meeting the winners of the ‘Back to School’ campaign was a pleasant experience. I was delighted to meet such enthusiastic people, who believe in Acer’s products.”

Speaking on the occasion, S. Rajendran, Chief Marketing Officer, Acer India, said, “This has been nothing short of an action-packed year for us at Acer. Our products have always been exciting for our customers who demand the best in computing technology. It goes without saying that we want to share our success with our customers and partners who have led us to become one of the most successful brands in the mobility space. I congratulate each of the winners and our channel partners for being part of the ‘Back To School’ campaign and also to Hrithik Roshan who has taken time out of his busy schedule to meet the winners.”