Tech giant Apple has officially commenced its seasonal “Back to School” promotional event for 2026 in India. Designed to support higher education students, their parents, and academic faculty, the limited-time sale combines Apple’s standard student discounts with valuable accessory packages. The campaign runs until August 27, 2026, offering a timely financial buffer following the company’s recent baseline price adjustments across its computer and tablet portfolios.
Eligible buyers can complete their academic verification via the UNiDAYS platform online or visit a physical Apple Retail Store (such as Apple Saket or Apple BKC) to redeem the offers.
Premium Bundles for MacBook Buyers
For customers purchasing a qualifying MacBook Air or MacBook Pro model, Apple is including complimentary premium accessories to round out their study setups:
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Free Bundles: Buyers can choose between a standard pair of AirPods 4 or a 4-pack of AirTags at no additional cost, providing direct promotional value up to ₹12,900.
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Paid Upgrades: Customers can choose to upgrade their audio setup to the active noise-canceling (ANC) variant of AirPods 4 for a flat surcharge of ₹5,000, or opt for the flagship AirPods Pro 3 by paying an extra ₹13,000.
Under the educational tier, the 13-inch MacBook Air powered by the M5 silicon chip drops to a starting price of ₹1,37,900 (down from ₹1,49,900). Meanwhile, the powerhouse 14-inch MacBook Pro M5 is accessible to verified students starting at ₹2,27,900.
Enhanced Productivity Deals for iPad Users
Students opting for a mobile tablet setup can similarly capitalize on hardware savings and free productivity tools:
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Free Bundles: Purchases of an eligible iPad Air or iPad Pro qualify for a complimentary Apple Pencil Pro, offering up to ₹10,900 in total promotional savings.
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Alternative Options: Tablet buyers can skip the stylus and select alternative accessories by paying a reduced fee. An AirTag 4 Pack or standard AirPods 4 can be selected for an additional ₹2,000, AirPods 4 with ANC for ₹7,000, and the AirPods Pro 3 for ₹15,000.
With the educational markdowns applied, the 11-inch iPad Air M4 (128GB) is available starting at ₹83,900. The top-tier 11-inch iPad Pro M5 (256GB) starts at a reduced rate of ₹1,27,900.
Additional Promotional Perks
Alongside core hardware savings, Apple is extending a 10% discount on its AppleCare+ device protection programs for both Mac and iPad platforms. Furthermore, customers completing purchases through the official Apple Store app or website can customize their complimentary accessories with free laser engraving services.
Note: While the year-round student discount applies broadly, the promotional accessory bundles are excluded from desktop Macs, the standard iPad, iPad mini, and the budget-focused MacBook Neo.
