BenQ, the world’s leading monitor brand, today opened India’s first exclusive monitor brand store at Lamington Road, Mumbai – in partnership with Nexus Infosys. The company segments its entire portfolio by user type rather than specifications and sells through more than 5,000 retail points across India, making it the dominant force in the country’s monitor market. The new Lamington Road store showcases 8 purpose-built monitor categories, all under one roof, in a format that has never existed before in Indian retail for this category.
The store arrives at a moment when the gap in India’s large-format retail (LFR) is particularly stark. The dominant electronics chains have built their floor space around televisions – monitors, if present at all, are allocated a shelf or two at best, with most of the range invisible to the shopper. This is not a display problem alone. It reflects a structural reality – organised IT retail in India has never developed the kind of depth that the category requires. Every large electronics chain has dozens of TV models across every size and price point but the monitor aisle, by contrast, offers a handful of units, rarely representing more than a fraction of what brands actually make. For a high-consideration category where panel technology, colour accuracy and ergonomic design vary significantly across use cases, this absence of a dedicated experiential environment has long been a barrier to informed purchase decisions.
BenQ has felt this gap acutely and is now moving to close it directly. Rather than wait for the LFR format to evolve, the company is establishing its own branded experiential infrastructure, beginning with this Lamington Road store and with an intent to expand the model to other markets. The Lamington Road location is deliberate: it is where India’s IT-literate enthusiast community already congregates, making it the most relevant first address for a store built around product understanding rather than impulse purchase. BenQ is the only mainstream monitor brand globally that segments its portfolio not by screen size or refresh rate but by the type of user – designers, content creators, esports athletes, gamers, programmers, Mac users and home-office professionals. Each category is purpose-built with distinct panel technologies, colour profiles, aspect ratios and software features, making hands-on evaluation essential before purchase. The store puts all of that under one roof, giving the category the space and seriousness it has long been denied.
“India’s organised retail has never given the monitor category the space or the seriousness it deserves. In a typical large-format electronics store, IT products occupy a fraction of the floor, and within that, monitors are often reduced to two or three units on a shelf. That is simply not enough for a consumer to understand why a colour-accurate design monitor is different from a gaming panel, or why a programmer needs a 3:2 display. The category demands demonstration, and demonstration demands dedicated space,” said Rajeev Singh, Managing Director, BenQ India and South Asia. “We sell through thousands of retailers, but the live demonstration experience has always been missing. This store is our answer – and we believe it is also an industry first for the monitor category in India. By opening at Lamington Road, we are bringing the full BenQ range directly to the enthusiasts, professionals and gamers who need to see, touch and compare before they invest.”
Eight categories, purpose-built for every user
The store showcases BenQ’s full monitor portfolio across eight purpose-built categories, each engineered for a distinct user segment:
- For Designers: Colour management displays featuring built-in calibrators, wide Adobe RGB and DCI-P3 coverage, and Pantone Validated accuracy – built for graphic designers, photographers and visual artists who demand precision out of the box.
- For Content Creators: Studio-grade monitors engineered for video editors and YouTubers, combining cinema-standard colour coverage with integrated 2.1-channel speaker systems and USB-C connectivity for seamless post-production workflows.
- For Esports: Ultra-high-refresh-rate ZOWIE gaming monitors featuring BenQ’s proprietary DyAc technology for best-in-class motion clarity – the same displays trusted at top-tier global FPS tournaments.
- For Pro Gaming: Large-format MOBIUZ gaming displays with QD-OLED and Mini LED panel technologies, delivering cinematic visuals, deep contrast and immersive audio for open-world and single-player enthusiasts.
- For Gaming: Versatile home entertainment monitors balancing high refresh rates, wide colour coverage and built-in speakers, designed for gamers who also stream, binge-watch and multitask.
- For Programmers: The world’s first purpose-built coding monitors, featuring a 3:2 aspect ratio for 30% more vertical screen real estate, Nano Matte Panels, exclusive Coding Modes and MoonHalo backlighting.
- For Mac Users: Monitors purpose-built for the Apple ecosystem, with 5K resolution, Nano Gloss panels, Thunderbolt connectivity and native macOS colour-matching software – designed to deliver the same clarity, colour and experience as Apple’s own displays.
- For Home & Office: Eye-care monitors with BenQ’s Triple Protection technology – Visual Optimizer, Low Blue Light and Flicker-Free – engineered for professionals who spend long hours on documents, spreadsheets and video calls.
The Lamington Road store reflects BenQ’s broader commitment to expanding its experiential retail footprint in India. As monitors have evolved from commodity screens into personal entertainment and productivity devices the need for dedicated retail environments has become pressing. BenQ’s user-based segmentation, with monitors tuned differently for each segment, demands a space where these differences can be seen and felt, not just read about on a specifications sheet.
