JustWatch today released its latest report on the Indian streaming industry, following changes in the market throughout 2025. With almost 16 million active users in India alone, JustWatch shares unique insights into online viewing habits.
This Quarterly Market Shares Report tracks user behavior changes and highlights the wins and losses of over 60 SVOD providers in India.
Key Takeaways:
- Prime Video Solidifies Top Spot: Prime Video claims the undisputed lead with a 25% share, fueled by the strongest quarterly growth of +2 percentage points (pp). ● Apple TV+ Records Strong Annual Growth: Apple TV+ was the market’s strongest performer year-over-year, posting an impressive gain of +6 pp to reach a 17% market share.
- Netflix Trails Behind in Third as Jio-Hotstar Secures Second: Despite quarterly dips from both Jio-Hotstar (21%) and Netflix (18), both platforms maintain their place in the top three, followed closely by Apple TV+ (17%).
Market Development Snapshot
| Platform
(Q4 2025 Share) |
Quarterly Development
(Q3 → Q4 2025) |
Annual Development
(Q4 2024 → Q4 2025) |
| Prime Video (25%) | +2 pp | -3 pp |
| Jio-Hotstar (21%) | -2 pp | N/A* |
| Netflix (18%) | -1 pp | +2 pp |
| Apple TV+ (17%) | +2 pp | +6 pp |
| Zee5 (9%) | -1 pp | -2 pp |
| SonyLiv (5%) | Stable | +2 pp |
Others (5%) Stable +3 pp
SVOD Market Shares in Q4 2025
The top two leaders in streaming this quarter are:
- Prime Video – 25%
- Jio-Hotstar – 21%
Followed by Netflix (18%), Apple TV+ (17%), and Zee5 (9%), SonyLiv (5%), and other services (5%).
Market Development Overview
Prime Video (25%) and Jio-Hotstar (21%)
- Quarterly development (Q3 → Q4 2025): Prime Video gained +2 pp this quarter, while Jio-Hotstar declined by –2 pp.
- Annual development (Q4 2024 → Q4 2025): Prime Video declined by –3 pp year-over-year, while annual comparison for Jio-Hotstar is not available (N/A*).
Netflix (18%) and Apple TV+ (17%)
- Quarterly development (Q3 → Q4 2025): Netflix declined by –1 pp this quarter, while Apple TV+ gained +2 pp.
- Annual development (Q4 2024 → Q4 2025): Netflix grew by +2 pp year-over-year, while Apple TV+ posted the strongest annual increase at +6 pp.
Zee5 (9%) and SonyLiv (5%)
- Quarterly development (Q3 → Q4 2025): Zee5 declined by –1 pp this quarter, while SonyLiv remained stable.
- Annual development (Q4 2024 → Q4 2025): Zee5 declined by –2 pp year-over-year, while SonyLiv gained +2 pp.
Other Platforms (5%)
- Quarterly development (Q3 → Q4 2025): Other platforms remained stable in Q4.
- Annual development (Q4 2024 → Q4 2025): Other services collectively grew by +3 pp year-over-year.
Sourcing this report
Insights are derived from the streaming activity of almost 16 million Indian JustWatch users. When referencing this data, please credit JustWatch and link to: https://www.justwatch.com/in
