In an insightful conversation with , Anubhav Jain, Director of Business and Finance at 3Handshake Innovation Pvt. Ltd., shares how he combines financial strategy with technological innovation to drive sustainable growth. From cybersecurity to cloud-first infrastructure, he outlines the company’s evolution and its mission to empower businesses with resilient, future-ready IT solutions.
IT Voice- Can you tell us about your role at 3Handshake Innovation and how your business and finance expertise shapes the company’s strategic direction?
Anubhav Jain- As the Director of Business and Finance at 3Handshake Innovation Pvt. Ltd., my core responsibility is to ensure the company’s financial health while aligning our business and financial strategies with long-term organizational goals. I oversee budgeting, financial planning, risk management, and investment decisions — all with a strong emphasis on sustainable growth and stability.
However, my role goes beyond numbers. I collaborate closely with various departments to identify market opportunities, optimize resource allocation, and explore high-impact investments that support our mission of driving innovation. My background in business and finance enables me to convert complex financial data into actionable insights, guiding strategic decisions, improving operational efficiency, and nurturing innovation.
A key strength I bring is a forward-thinking approach — using financial forecasting, market trend analysis, and performance evaluation to proactively navigate challenges and seize growth opportunities. My ultimate objective is to ensure that 3Handshake Innovation grows strategically and responsibly, with profitability backed by a clear, data-driven roadmap.
IT Voice- What inspired the foundation of 3Handshake Innovation, and how has the company evolved since its inception?
Anubhav Jain- The inspiration behind founding 3Handshake Innovation was a strong desire to bridge the critical gap between real-world business challenges and emerging technology solutions. We saw that many small and medium-sized businesses struggled to align their IT infrastructure, cybersecurity, and data management with the pace of digital transformation.
Our vision was to create a company that doesn’t just deliver technology, but provides practical, impact-driven solutions tailored to business-specific needs.
Since our inception, we’ve grown from a specialized consulting firm into a trusted technology partner across multiple industries. Our offerings now include advanced cybersecurity frameworks, intelligent data backup solutions, and scalable IT infrastructures that meet global standards.
This evolution has been fueled by our dedication to customer success, continuous innovation, and adaptability. Every phase of our journey has been shaped by client feedback, emerging tech, and a commitment to staying ahead of the curve while remaining grounded in client-centric values.
Today, 3Handshake Innovation stands not just as a service provider but as a strategic enabler helping businesses build secure, resilient, and future-ready IT ecosystems.
Innovation & Technology
IT Voice- What are the key technology trends you are currently focusing on at 3Handshake Innovation?
Anubhav Jain-At 3Handshake Innovation, we continuously evolve alongside the fast-changing tech landscape. Our focus extends beyond current trends — we aim to deliver transformative solutions that strengthen our clients’ long-term digital resilience. As Director, my role is to ensure that our strategic roadmap aligns with market needs and emerging technologies.
Here are the core areas we’re currently focusing on:
- Cybersecurity & Threat Intelligence
With data protection becoming more critical than ever, we implement multi-layered security frameworks, real-time threat detection, and advanced endpoint protection to safeguard our clients’ digital assets from evolving cyber threats. - Cloud-First Infrastructure
We actively promote cloud-first and hybrid cloud strategies that offer scalability, flexibility, and high performance. Whether it’s cloud migration or optimizing existing setups, our goal is to make businesses more efficient and cost-effective. - Automated Data Backup & Disaster Recovery
In today’s world, data is one of the most valuable assets. We provide intelligent, automated, and encrypted data backup systems (under our Apna Backup solution) that ensure business continuity in the event of accidental loss or cyberattacks. - Network Optimization & Edge Computing
Through SD-WAN, modern wireless architecture, and edge computing solutions, we help optimize networks for speed and security — especially for remote teams operating in distributed environments. - IT Infrastructure Modernization & Automation
We focus on replacing legacy systems with scalable, modern infrastructure. Our use of automation tools reduces downtime and improves efficiency by streamlining routine IT operations like monitoring and alerting.
Our broader vision is to go beyond being a tech provider and instead become a strategic growth partner for our clients — one that helps them build a future-proof IT ecosystem.
IT Voice- How do you bridge the gap between finance and cutting-edge innovation in your product or service development?
Anubhav Jain- At 3Handshake Innovation, we bridge the gap between finance and innovation by ensuring that every product and service development initiative is backed by a solid financial strategy.
As the Director of Business & Finance, I ensure that our innovations are not just technologically sound but also commercially viable. Here’s how we do it:
- Allocating Dedicated Budgets for R&D
We invest strategically in research and development, ensuring innovation is never stalled due to a lack of funding. - Encouraging Cross-Functional Collaboration
We foster collaboration between finance and technology teams to ensure that new ideas are both feasible and financially responsible. - Implementing Customer-Centric Pricing Models
Our pricing strategies focus on delivering value to customers while keeping the business sustainable in the long run.
Our agile financial planning framework allows us to test new ideas, manage risk effectively, and scale gradually — all while maintaining profitability.
In essence, finance at 3Handshake is not just about managing costs — it’s about enabling innovation that is scalable, sustainable, and impactful.
