IT Voice – What was the core idea behind launching the NutriPlus app, and how does it support everyday wellness?
Archana Balaraman – NutriPlus was born out of Britannia NutriChoice’s ongoing commitment to support simpler, smarter choices for a better lifestyle. Recognising that people are looking for intuitive ways to stay on top of their wellness goals, NutriPlus was designed as a mobile-first solution that removes the complexity of wellness tracking. Built in partnership with Aktivo Labs, the app enables users to monitor key lifestyle behaviours—like movement, sleep, fibre intake, and hydration—through a single, evidence-based Nutri+ Score. By bringing these insights together on a smartphone, NutriPlus makes daily wellness tracking more seamless and accessible.
IT Voice – In what ways is NutriPlus driving real behavioural change among users?
Archana Balaraman- Over the past year, NutriPlus has helped users adopt small, consistent changes that add up to meaningful improvements. Engagement data shows a 10.7% rise in daily steps and a 16.7% increase in exercise time—both indicators of better routine adherence. Average sleep duration has also improved, crossing the recommended 7-hour mark. By helping users track daily habits and translating them into a single, easy-to-understand Nutri+ Score, the app enables more mindful decisions and encourages steady, sustainable behaviour change.
IT VOICE- What makes the NutriScore a meaningful tool for users on their wellness journey?
Archana Balaraman – It brings together activity levels, sleep quality, hydration, and dietary fibre into a single number—providing a quick yet holistic snapshot of progress. Importantly, it helps users identify which behaviours need attention and improvement. Measurability plays a critical role in achieving wellness goals, and by simplifying this into one score, NutriPlus empowers users to stay focused and consistent. Over the past year, the average Nutri+ Score rose from 60 to 62—a small yet steady increase that reflects a positive trend in user wellness.
IT Voice – How does NutriPlus work without wearables, and what role does technology play in that?
Archana Balaraman – NutriPlus uses algorithms from Aktivo Labs to help users track behaviour via built-in smartphone sensors and self-reported inputs—eliminating the need for additional wearable devices. By processing this data into personalised insights and a daily Nutri+ Score, the app ensures users stay engaged without complex hardware or setups. Its mobile-first design is especially powerful given the widespread reach of smartphones —making NutriPlus a more inclusive tool for wellness tracking.
IT Voice- What’s next for NutriPlus?
Archana Balaraman – NutriPlus will continue to evolve in line with Britannia NutriChoice’s commitment to leveraging technology to simplify wellness choices for millions across India. As part of this journey, the app has already introduced a customised diet chart feature—offering users personalised meal plans aligned to their wellness goals. The goal is to continue refining the experience so more users can integrate wellness into their daily lives, one small step at a time.
