Taiwanese tech giant ASUS has partnered with Bollywood star Tiger Shroff for a social media campaign highlighting the Vivobook 14 Flip—a cutting-edge 2-in-1 laptop designed for seamless multitasking. Featuring an OLED touchscreen, a 360-degree hinge, and AI-powered software, the device is built to deliver a dynamic user experience.
The campaign creatively mirrors Tiger Shroff’s versatile persona, demonstrating how the Vivobook 14 Flip adapts effortlessly to different tasks. In the promotional video, Tiger transitions between the laptop’s four modes—using tent mode to read fan messages, laptop mode to respond, stand mode to stream his favorite anime, and tablet mode to sketch his own character designs. Just as Tiger seamlessly shifts between his roles as an actor, dancer, and fitness icon, the Vivobook 14 Flip transitions smoothly between work, creativity, and entertainment.
Built for modern multitaskers, the ASUS Vivobook 14 Flip offers a sleek design, powerful AI-driven features, and enhanced performance. Its intelligent capabilities include AI noise cancellation for clearer calls, real-time image optimization, and smooth navigation across different modes, making it an ideal device for creators, professionals, and entertainment enthusiasts.
Paramjeet Singh, Product and Marketing Head, Consumer PC & Gaming, Systems Group at ASUS India, emphasized the laptop’s adaptability:
“The ASUS Vivobook 14 Flip is designed for individuals leading dynamic, multi-dimensional lives. Our collaboration with Tiger Shroff, known for his energy and versatility, perfectly reflects how this laptop empowers users to excel in every mode—whether at work, creating content, or enjoying entertainment. This campaign celebrates performance and adaptability, and we’re excited to bring it to life with Tiger.”
Expressing his excitement, Tiger Shroff shared: “I’m always on the go, so I need a laptop that keeps up with my lifestyle. The ASUS Vivobook 14 Flip’s flexibility and power make it the perfect fit for me. Whether I’m reading fan mail, sketching ideas, or unwinding with anime, it seamlessly adapts to my needs. I’m thrilled to team up with ASUS to show how effortlessly this laptop flips between different modes.”
With its versatile design, AI-driven performance, and premium display, the ASUS Vivobook 14 Flip is the ultimate companion for users who demand adaptability without compromise.
