With Windows 10 support set to end in 2025, Qualcomm is positioning its Snapdragon X-powered PCs as the next big innovation for the Indian market. The company sees a significant opportunity to drive adoption, leveraging the country’s low PC penetration rate, which currently stands at around 10%.
According to Kedar Kondap, Senior Vice President for Compute & Gaming at Qualcomm, India’s PC market is at a potential inflection point, much like how smartphone adoption surged in the past decade. He believes that with the right combination of affordable pricing, long battery life, and AI-driven performance, Snapdragon X-based devices could revolutionize computing in India.
New Snapdragon X-Powered Laptops Set for March Launch
Qualcomm has announced the launch of two Snapdragon X-based laptops in India—Asus Zenbook A14 and Vivobook 16. These AI-powered notebooks will be available from March 10, with prices set at ₹65,990 for the Zenbook A14 and ₹99,990 for the Vivobook 16. Designed to cater to a broad audience, these laptops promise:
- Extended battery life for uninterrupted work and entertainment
- AI-enhanced computing for faster processing and intelligent performance
- Competitive pricing, making premium computing more accessible
With a price point of around $600, Qualcomm aims to attract users upgrading from older Windows 10 devices while also appealing to students, professionals, and businesses looking for efficient and lightweight machines.
Qualcomm Aims to Replicate Smartphone Success in PCs
In 2024, Qualcomm held a 26% share of India’s smartphone market, thanks to its dominance in mobile chipsets. Now, the company hopes to replicate this success in the PC space by tapping into the growing demand for next-gen, AI-driven computing devices.
The phase-out of Windows 10 presents an ideal moment for users to upgrade their devices, and Qualcomm wants to be at the forefront of this shift. The company envisions Snapdragon X-powered PCs as the future of computing in India, delivering superior productivity, performance, and energy efficiency.
As the Indian PC market evolves, Qualcomm’s strategy is clear—bring cutting-edge, AI-powered laptops at competitive prices and drive wider PC adoption across the country. With major brands like Asus on board, the company is poised to make a strong impact in the coming years.
