In a significant shift, Zomato, India’s leading food and grocery delivery giant, has announced that it will rebrand as “Eternal”. The decision, revealed on February 6, marks a major evolution in the company’s corporate identity. CEO Deepinder Goyal, in a letter to shareholders, confirmed that the board has approved the name change, pending shareholder approval. Once finalized, Zomato’s corporate website will move to eternal.com, and its stock ticker will change from ZOMATO to ETERNAL.
Eternal to Become the Parent Company
Under the new structure, Eternal will serve as the umbrella company overseeing four key businesses—Zomato (food delivery), Blinkit (quick commerce), Hyperpure (B2B food supply chain), and a logistics venture named “District.” This rebranding highlights Zomato’s expansion beyond food delivery, aiming for a broader market presence.
According to Goyal, the name “Eternal” has been in internal use since Zomato acquired Blinkit, symbolizing the company’s long-term vision. “We have always been more than just a food delivery company, and this new identity reflects our ambition to create something truly timeless,” Goyal stated.
A Journey from Foodiebay to Eternal
Reflecting on Zomato’s journey, Goyal recalled how the company started in 2007 as “Foodiebay” before transforming into one of India’s most successful startups. Over the years, Zomato has redefined food accessibility, becoming India’s first startup to enter the BSE Sensex.
He emphasized that Zomato was not founded for profit alone but as a service to enhance food availability and improve convenience for consumers. The decision to rebrand as Eternal signals the company’s ambition to expand beyond food and grocery delivery, positioning itself for long-term innovation and growth.
What’s Next for Eternal?
With this transformation, Eternal is set to diversify its business operations, exploring new opportunities beyond its existing ventures. The rebranding is expected to strengthen its market position and reinforce its commitment to building an ecosystem that lasts forever—just as its new name suggests.
As Zomato prepares to take this next step, the question remains: Will “Eternal” redefine the future of digital commerce just as Zomato did for food delivery?
