YI Technology joins hands with Staunch to leverage on the latter’s Online retail network

Shanghai based customer centric security solutions provider YI Technology recently forayed into India’s dash camera segment with YI Smart Dash Camera to capitalize on Indian Dash Camera market. In order to assist its penetration, YI Technology joined hands with Staunch, one of the largest omni channel retail and distribution company in India.  

Being leaders in advanced video, imaging and computer vision technologies, YI technologies’ objective was to launch the Dash Camera in Indian Market which is completely an untapped and unexplored space. Kartik Agarwal, CEO, Staunch stated, “The Dash Camera market in India is at a nascent stage and we need to build significant awareness about this category and highlight the real time benefits to consumers. Focusing on the same, we are working on an extensive retail strategy by leveraging online marketplaces like Amazon, Flipkart etc.”

Spokesperson Gaurang Shah – EVP and GM at YI Technology, “We are thrilled to announce our partnership with Staunch to propagate our presence in the Dash Camera segment in India. We remain focused on our core business objective in India which is to work together with our customers and industry experts to ensure peace of mind at home or on the road.”

The company is widely acknowledged for its Advanced AI and Edge Computing core technologies, paired with years of experience in computer visualization that enables YI Technology to develop modular and complete security solutions for business, retail, smart fleet and consumer needs.  Its global footprint accounts for over 10 million happy and active users across EU, US, China & SEA.

Commenting on the same, Mr Nishant Choudhary, AVP, Sales and Marketing, Staunch stated “We are very glad that YI Technology has chosen us to strengthen their Online Retail presence. The Indian Dash Camera industry is poised to grow at 10x in the next 5 years. We will assist the brand right from Marketing Strategies to choosing right retail marketplace to pricing the product accordingly”