Infinix launches HOT 7, the latest in its vital HOT series, re-imagines the Sub 8k smartphone segment

After the successful launch of its entertainment-focused smartphone HOT 7 Pro, Infinix, a premium smartphone brand from TRANSSION Holdings, has announced the launch of its successor, the HOT 7. The smartphone, priced at INR 7999/-, is the heir apparent to the HOT series’ legacy, that aims to reimagine the sub-10k smartphone segment in India. HOT 7 features a great combination of 4GB+64GB RAM+ROM, a large 6.19” HD+ Notch display, a 4000mAh battery with Smart power management and a cutting-edge, AI-powered 13MP+2MP Dual Rear as well as Selfie Camera that enables stunning images and great customization. The device will be available on Flipkart from 15th July onward via an open sale.

The HOT series is arguably Infinix’s MVP in the sub 10k segment, comprising a portfolio of feature-laden, value-for-worth devices that can drive the aspirational aspect in this price category. The HOT 7’s spec sheet also shouts out innovation and the presence of cutting edge technology, that perfectly brings together style and utility-

Display-HOT 7 features 6.19” HD+ screen with a 19:9 Notch Display. The LCD screen has a brightness unit of 500 NITS and 83% Screen to body ratio, all packed in a metal Unibody design with 2.5D glass for added sturdiness. The phone is equipped with different modes such as Read and Eye Care to put the minimum strain on the user’s eyes. HOT 7 will be available in elegant colors of Midnight Black, Aqua Blue, and Mocha Brown.

Camera-Infinix has been a category leader in introducing best-in-class, category-first camera features to the sub10k smartphone segment, and HOT 7 continues the tradition. It features a Dual rear camera 13MP f1.8 +2MP framework with PDAF, Dual LED Flash and Auto Scene detection. The entire structure is powered by AI that helps to identify the best settings or image quality optimization. The AI also segments different images across 8 modes- AI Portrait, AI HDR, Night, Sports, Blue Sky, Text, etc and makes automatic changes to present the image in its best quality. With Customizable Bokeh, users can control the background blur in their images.

HOT 7 also includes a 13MP f2.0 +2MP front Selfie camera along with LED Flash that offers highly quality, crystal clear selfies, and an improved video chat experience. With AI Beauty mode, the images are mapped and detected by AI for optimal image enhancement that ensures users ace their ‘selfie’ game!

Processing and Performance- HOT 7 is powered by Helio P25 2.39GHz Octa-Core 64 bit processor. It features the latest Android Pie 9.0 OS further enhanced by the XOS 5.0 operating layer that grants greater intuitiveness for an enriched user experience. The smartphone is powered by a 4000mAh battery with an AI-driven Smart Power Management system that allocates the phone’s resources to exactly where it is needed. For instance, if you are engrossed in a game and want nothing to disrupt your gameplay, the phone will automatically focus its power distribution to ensure seamless, uninterrupted gameplay. Through such a smart power-sharing mechanism, HOT 7 allows for 36 hrs of 4G Talk-time, 153 hrs Music Playback, 20 hrs Video Playback, 15 hrs Web Surfing and a massive 26 days of Standby time.

Memory-HOT 7 offers a 4GB+64GB RAM+ROM combination which is not available in any phone within its price category. It also features expandable memory upto 256GB and a dedicated memory card slot with a Dual Nano SIM+Micro SD card arrangement.

USP-The HOT 7 is an ideal phone for youngsters looking to ace their engagement game with a device that does not burn a hole in their pockets. It also offers impeccable security, with Fingerprint Sensor and Face Unlock features with a quick response time of just 0.3 seconds! At its price range, the HOT 7 is undoubtedly the phone to beat, further adding to the great narrative Infinix is building in this segment.

Commenting on the launch, Mr. Anish Kapoor, CEO, Infinix India, said, “Infinix’s conveniently priced premium smartphones have been the talk of the industry not just for their price points but also the high-quality standards. We have realized how important value-addition is for the Indian consumers, and our promise of ‘ThodaExtra’ aims to establish Infinix as a brand that promises not a little, but a lot more! We want our offerings to be dynamic, from great prices to segment-first features and devices that add aspiration to the sub 10k smartphone segment. An optimized combination of all these factors have allowed us to differentiate Infinix from our competition, and we are certain HOT 7 will augment this stance further. The HOT 7 is a great addition to our product ecosystem, and it truly epitomizes the strategic enrichment we are looking to achieve through our devices to further the amazing journey we have had in the Indian market.”