iVOOMi’s tweet hints at the launch of a sub-brand

With major electronic companies launching their sub brands to cater to the diversified needs of the audience, ‘Innelo – powered by iVOOMi’ is doing the rounds on social media. Sharing the official social media accounts of Innelo India, iVOOMi India today tweeted – “We’re really excited about this! Are you? Follow @InneloIndia to get the latest updates.”The tweet not only confirms that Innelo is entering the market, but it will be powered by iVOOMi. Indian monuments highlighted in the picture tweeted by iVOOMi depict that this could be an ‘India-first’ sub brand.

The mention of ‘17 years of Legacy’ suggests that Innelo could be the sub-brand of iVOOMi’s parent company –Suntex. The company’s strength and expertise lies in developing OEM & ODM complete products. It can be speculated that with a new brand, iVOOMi might have a different set of target audience to cater to.

We are curious to know how Innelo is going to excite the market. Going by Innelo’s global legacy, will the brand continue to offer its Accessories in India or will it also explore the Smartphone market which is likely to grow in double-digits this year?  Another interesting question that entices us is whether the brand will tie-up with an e-commerce giant to be its exclusive online partner or will it launch the products on its own Indian portal? Besides, will the company adopt an online-only channel like it did for iVOOMi or will it be available both online & offline?