3 Types Of Apps That Will Dominate Consumer Attention In 2016


According to analytical data shared by Flurry Analytics, the average US mobile users spend 86% of their smartphone usage on apps. Apps continue to dominate mobile web. The app ecosystem has been exponentially going over the years. Let’s take a look at the types of apps that will dominate in 2016.

Mobile Commerce:

According to Forrester Research, mobile commerce transactions will hit $115 billion by end of 2015. It’s predicted to touch $142 billion in 2016. Mobile commerce accounts for one third of all US e-commerce sales. Mobile commerce is expected to dominate online shopping trends in 2016. More and more existing online retailers are creating specific strategies to capture attention of mobile audience. Their major focus is to change the consumer shopping behavior. You can expect to see many e-tailers coming up with mobile-first strategy in 2016.

Video Streaming:

Over 100 million internet users watch online video everyday. On an average, user spends over 16 minutes watching online video ads every month. 64% of website visitors prefer to buy a product if they have seen the relevant video first. Video-on-demand traffic is expected to triple in next year. For startups, video is very cost effect in today’s time when production costs have reduced considerably. YouTube receives more than 1 billion unique visitors every month. The number is growing every consecutive year.

Connected Apps:

According to statistics, global internet of things (IoT) market is expected to grow at CAGR of 31.72% by 2019. The products and service suppliers are expected to generate revenue of $300 billion in 2020. We can expect to see forwarding step towards this figure in 2020. More than 5 billion people and 50 billion things will be connected with internet by 2020. Fitness and health industry is spreading awareness in IoT category. The consumer adoption due to lack of awareness has drastically decreased. You can expect those vehicle manufacturers integrating connected devices within the car in 2016. The home automation with IoT devices will see a good rise in next year. Apple’s Home Kit will evolve to a greater extent in a year.