18th FONOCOM – a one-on-one Affair!

To change itself with time is what Fonocom believes. For over 2 decades now the Expo has been serving the needs and requirements of the IT market by facilitating its trade in the larger interests of the populace that reflects well the demands of the market changing with time. The change gets manifested in the kinds of products and technologies that have been exhibited in all these years – while it first started with phones, fax machines and photocopiers it later shifted its focus to computers and desktops before moving on to laptops and then finally catching on to the Tablet fad. The latest focus however at Fonocom has been high-end Security systems that it believes will change the way Security has been looked at all these while.

fonocom

The 18th edition of Fonocom that took place from 1st – 3rd February 2013 was organized at Abhay Prashal in Indore by MPCTA (MP computer and Telecom Association). While Norton was its Title Sponsor, Intex was signed as its Brand Associate. Leading brands besides Norton and Intex have participated this time that includes Quick Heal as its Pavilion Sponsor; Fujitsu, Lenovo, HCL, Toshiba in the laptop segment; Zebronics in the peripheral segments; Reliance with many other smaller brands.

“We are a known name in the market for the last 20 years and so even with the market going slow in the last 4-5 months we managed to garner good response from all the brands participating with us. Leading brands have also showed interest and we have registered a good ROI,” says Sumit Gupta, President, MPCTA.

Fonocom this year has seen a footfall of about 50,000 + with mostly quality crowd, as claimed by MPCTA thronging the stalls. “The highlight this time at Fonocom has been the display of high-end products and the quality of the crowd. To give you an example, Ricoh has on the first day exhibited a product that cost around 65 lakhs and it was worth displaying as they did generate a lot of queries from the visitors visiting them. Whereas earlier we used to just exhibit small retail products but now we have raised the bar by displaying such high-end products. And ultimately the quality of the crowd coming to our Expo has also risen,” says the President.

There were also visitors this time from the upcountry markets. Around 25% of the total crowd was visitors from the upcountry markets.

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