Samsung Announced The Launch Of Four New Mid-Segment Smartphones

Samsung India on Tuesday announced the launch of four new mid-segment Galaxy Phonessmartphones – Galaxy A3, Galaxy A5, Galaxy E5 and Galaxy E7 which will be available in the range of Rs 19,000-25,500.

India is the first country for the launch of Galaxy E5 and E7, reaffirming its position as a key market for Samsung globally.

 E7 and E5 offer a superior viewing and best selfie experience are dual-sim smart phones.

Demonstrating our commitment towards consumers, we have selected India as the first country to launch Galaxy E7 and E5 smartphones globally. Continuing our legacy of setting new standards for customer-centric innovation, we are focused on redefining the concept of offering revolutionary devices, Samsung India Senior VP, Mobile & IT, Ken Kang said.

Asim Warsi, Vice President, Marketing, Mobile & IT at Samsung India said, “These smart phones come in a variety of screen sizes, assorted colors and features which appeal to a wider audience. We are confident that the launch of these new devices will further expand our presence in the mid-segment of mobile phones market in India.”

For Samsung, mid-segment contributes 25% to smartphone sales. The company will look at renewing each segment from feature phones to premium ones in the course of this year.

Filed in: Product Launch

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