launch of three differentiated consumer devices by Lenovo makes end-to-end innovation

Lenovo, showcased three new consumer devices – PHAB Plus, YOGA Tab 3 and TAB2 A7-20 for the Indian market ahead of the festive season. Each device is superbly designed to meet specific user requirements that offer customers enviable mobility, best in class features and affordability. Company gave more emphasis on India-specific consumer requirements and usage patterns, Lenovo has built these models ground up to enhance the end-user experience through devices that offer three distinctive USPs to the connected generation.
The PHAB Plus is conceptualized with the idea that consumers are increasingly using their device for data consumption and it’s no surprise that voice-calling ranks 5th in the order of smart phone usage. The product offers the best of both worlds with the perfect blend of a Smart phone and a Tablet, customized for a one-handed use operation with an immersive gaming and multimedia experience. The PHAB Plus is designed to perform all the functions of data, movies, and emails, apart from just voice to give users the experience they were looking for and with this device.
The YOGA Tab 3 is the ultimate portable entertainment companion, with a resilient 20 hour battery life, sporting Lenovo’s  Any Pen technology to take notes with any conductive object, taking convenience to a whole new level.
The extremely versatile TAB2 A7-20, is an entry level Wifi device designed for optimal mobility while packing a performance punch. This product is the ideal choice owing to its large screen in a fully featured tablet, without compromising on its slim and light design and affordability and truly redefines first time tablet usage. The TAB2 A7-20 is the predecessor of A7-10 that sold 20000 units and is a big hit in the enterprise segment).

Addressing the media and bloggers at the unveiling of these devices, Rohit Midha, Director, Tablet Business Unit, Lenovo India said, “Lenovo continues to stretch the boundaries of technology innovation with its commitment to user-inspired design, aesthetics and performance. With millennials accessing the Internet and using entertainment mostly on their hand held devices, the range that you see today paves the way for the future.

Lenovo has tied up with Snap deal and Amazon in India through exclusive partnerships to launch the Tab 2 A7-20 and PHAB Plus respectively.

Filed in: Product Launch, products launched news

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